Section Sponsorships - 2019

Ensures awareness and relevance for your brand or model message

How It Works

728×90 and/or 300×250 sponsorships are fixed position display units featuring advertiser’s creative on the latest news and new car segment pages by defined segments. Option to upgrade the 728×90 to a 970×250 Billboard Upgrade (970×90 or 970×66 collapsed)

Clicks-through to OEM site.

Details

Ad Size 728x90 and/or 300x250
Ad Serving Third Party
Advertising Opportunity Auto-Related
Audience Auto Shoppers (All Intents), Owners, Used Car Shoppers
Ad Type Rich Media, Standard IAB
Platform Desktop, Tablet
Marketing Objectives Awareness, Consideration, New Model Launch
Program Goals Always-on, Upper-Funnel
Availability 2019

Ad Specs

Last updated: January 2, 2018

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: January 2, 2018

Upgrade your 300×250 to a rich, interactive experience
with a Sidekick ad unit

  Auto-Related: Section Sponsorships: Owners Home Sponsorship Car Values Home Sponsorship Used Car Shoppers Home Sponsorship Cars for Sale Section Sponsorship
Also Known As SLP Sponsorship: Owners SLP Sponsorship
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team Unassigned, reach out to Ad Product Team Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Upper Funnel
Upper Funnel
Upper Funnel
Supersection Used
Used
Used
Used
New
SKU Sold separately: 728x90: 185 300x250: 184 Sold separately: 728x90: 248 300x250: 60 728x90: 378, 300x250: 186
Platform Desktop
Tablet
Desktop
Tablet
Desktop
Tablet
Desktop
Tablet
Advertiser National National National National
Pages

Owners Home Page

Car Values Home Page

Used Car Home Page

Cars for Sale search entry page

Segments None None None None
Duration 1 month 1 month 1 month 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Sponsorship, Exclusive: 100% of impressions
Sponsorship, Exclusive: 100% of impressions
Sponsorship, Exclusive: 100% of impressions
Geography National
National
National
National
Ad Serving Third Party
Third Party
Third Party
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 5 business days
5 business days
5 business days
5 business days
Ad Book Product Name
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Sponsorship
Sponsorship
Sponsorship
Bundling Requirements None
None
None
None
Block List Applies? No No No Yes
Advertiser Priority Order Tier 1 Tier 1 Tier 1 None
Collapse When Unsold? No No No Yes