Spotlights give OEM’s the added credibility of a KBB native look while providing an effective research tool to auto shoppers
The Section Spotlights are positioned on the right rail with three ad slots. Each advertiser rotates position within the module upon page refresh.
KBB-produced with Agency-supplied vehicle image and copy.
Advertiser may purchase all three positions and launch a unified message with the option for video (contact Ad Production).
|Ad Size||300x100, KBB-produced Agency-supplied vehicle image and copy|
|Ad Serving||Third Party/disclaimer version is site served|
|Audience||In-market Auto Shoppers - New Car, New Car Auto Shoppers, Undecided In-Market Shoppers|
|Placements||Car Values Home, Shoppers Home|
|Marketing Objectives||Awareness, New Car Make And Model Consideration, New Model Launch|
|Program Goals||Always-on, Cross-Platform, Custom, High-Impact, Immersive, Sponsorship (Fixed-Position), Takeover|