Section Spotlights - 2019

Spotlights give OEM’s the added credibility of a KBB native look while providing an effective research tool to auto shoppers

How It Works

The Section Spotlights are positioned on the right rail with three ad slots. Each advertiser rotates position within the module upon page refresh.

KBB-produced with Agency-supplied vehicle image and copy.

Advertiser may purchase all three positions and launch a unified message with the option for video (contact Ad Production).

Details

Ad Size 300x100, KBB-produced Agency-supplied vehicle image and copy
Ad Serving Third Party/disclaimer version is site served
Advertising Opportunity National
Audience In-market Auto Shoppers - New Car, New Car Auto Shoppers, Undecided In-Market Shoppers
Ad Type Display
Platform Desktop, Tablet
Placements Car Values Home, Shoppers Home
Marketing Objectives Awareness, New Car Make And Model Consideration, New Model Launch
Program Goals Always-on, Cross-Platform, Custom, High-Impact, Immersive, Sponsorship (Fixed-Position), Takeover
Availability 2019

Ad Specs

Last updated: November 26, 2018

Business Rules

Last updated: November 26, 2018

Advertiser may purchase all three positions and launch a unified message with the option for video (contact Ad Production).

  National: Section Spotlights
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection New
SKU 230
Platform Desktop
Tablet
Advertiser National
Pages

Car Values Homepage

New Car Homepage

Applicable Category Pages

Rotation across new car content such as news, car-buying resources, and tools

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x100, KBB.com-produced Agency-supplied vehicle image and copy
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Segment | Subsegment | Spotlight (300×100)
  • KBB | Upper Funnel | UF Sponsorships | New – Spotlight (300×100)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? No