Spotlights give OEM’s the added credibility of a KBB native look while providing an effective research tool to auto shoppers
The Section Spotlights are positioned on the right rail with three ad slots. Each advertiser rotates position within the module upon page refresh.
KBB-produced with Agency-supplied vehicle image and copy.
Advertiser may purchase all three positions and launch a unified message with the option for video (contact Ad Production).
| Ad Size | 300x100, KBB-produced Agency-supplied vehicle image and copy |
| Ad Serving | Third Party/disclaimer version is site served |
| Advertising Opportunity | National |
| Audience | In-market Auto Shoppers - New Car, New Car Auto Shoppers, Undecided In-Market Shoppers |
| Ad Type | Display |
| Platform | Desktop, Tablet |
| Placements | Car Values Home, Shoppers Home |
| Marketing Objectives | Awareness, New Car Make And Model Consideration, New Model Launch |
| Program Goals | Always-on, Cross-Platform, Custom, High-Impact, Immersive, Sponsorship (Fixed-Position), Takeover |
| Availability | 2019 |
Advertiser may purchase all three positions and launch a unified message with the option for video (contact Ad Production).
| National: Section Spotlights | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Upper Funnel |
| Supersection |
New |
| SKU | 230 |
| Platform |
Desktop Tablet |
| Advertiser | National |
| Pages |
Car Values Homepage New Car Homepage Applicable Category Pages Rotation across new car content such as news, car-buying resources, and tools |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| AB+ Pre-defined |
|
| Ad Book Product Name |
|
| Ad Book Product Name Upgrade |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | Tier 1 |
| Collapse When Unsold? | No |
