Segment Sponsorships - 2019

Ensures qualified segment shoppers see your campaign message in a context where your message resonates

How It Works

728×90 and/or 300×250 sponsorships are fixed positions with 100% SOV in the placement

Segment ads are body style targeted placements

Note: This ad product does not include Cars for Sale segments

Details

Ad Size 738x90, 300x250
Ad Serving Third Party
Advertising Opportunity Local Reseller
Audience Auto Shoppers (All Intents)
Ad Type Display
Platform Desktop, Tablet
Marketing Objectives Awareness, Consideration
Program Goals 100% SOV, Always-on, Contextually Relevant To Shopping Path, Fixed Position Sponsorship
Availability 2019

Ad Specs

Last updated: November 26, 2018

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: November 26, 2018
  National: Used Car Segment Shopper (728x90) National: Used Car Shoppers Segment Sponsorship (300x250)
Also Known As Used Car Shoppers Segment Sponsorship Used Car Shoppers Segment Sponsorship
Primary Ad Product Point of Contact
Funnel Lower Funnel
Lower Funnel
Supersection Used
Used
SKU Sold separately: All Cars 728x90: 361 Crossover 728x90: 362 Hybrid/Electric 728x90: 368 Luxury 728x90: 367 Pickup 728x90: 365 SUV 728x90: 364 Van/Minivan 728x90: 366 All Cars 300x250: 187 Crossover 300x250: 190 Hybrid/Electric 300x250: 193 Luxury 300x250: 196 Pickup 300x250: 199 SUV 300x250: 202 Van/Minivan 300x250: 205
Platform Desktop
Tablet
Desktop
Tablet
Advertiser National National
Pages

Cars for Sale segment

Used car segment pages

Used car segment pages

Segments
  • All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon)
  • Crossover
  • Hybrid/Electric
  • Luxury
  • SUV
  • Truck
  • Van/Minivan
  • All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon)
  • Crossover
  • Hybrid/Electric
  • Luxury
  • SUV
  • Truck
  • Van/Minivan
Duration 1 month 1 month
Ad Type 100% of segment searches
100% of segment searches
Geography National
National
Ad Serving
Ad Size

The following sizes apply:

  • 728x90

The following sizes apply:

  • 300x250
Lead Time 5 business days
5 business days
Ad Book Product Name
Ad Book Product Name Upgrade
Ad Priority Standard
Standard
Bundling Requirements None
None
Block List Applies? No No
Advertiser Priority Order Tier 1 Tier 1
Collapse When Unsold? No No