Shoppers Sponsorship - 2020

How It Works

OVERVIEW

Influence shoppers before they’ve decided on a brand/model on key shopping entry points across KBB.com desktop and mobile devices.

Package Elements

  • New Car SLP Hero and MREC 300×250 + MMA 300×50
  • Car Values SLP Hero and MREC 300×250 + MMA 300×50
  • CPO SLP Hero and MREC 300×250 + MMA 300×50
  • Used Car SLP Hero and MREC 300×250 + MMA 300×50

NOTES

  • Mocks shown reflect KBB Refresh slated for Q2’19 launch
  • Slotting for the 2020 Shoppers Sponsorship will reflect availability beginning Q2’2020
  • Weekly sponsorship

Ad Specs

Last updated: September 3, 2019

Asset Inclusions

Last updated: September 3, 2019
Page Name Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: New Car Section Landing Page Ad Size: Shoppers Sponsorship Ad Serving: First Party, Third Party Tags/Details Required: IAB/Custom: Custom, ,IAB Targeting Criteria:
Page Name: Car Values Section Landing Page Ad Size: Shoppers Sponsorship Ad Serving: First Party, Third Party Tags/Details Required: IAB/Custom: Custom, IAB Targeting Criteria:
Page Name: Used Car Section Landing Page Ad Size: Shoppers Sponsorship Ad Serving: First Party, Third Party Tags/Details Required: IAB/Custom: Custom, IAB Targeting Criteria:
Page Name: Certified Pre-Owned Section Landing Page Ad Size: Shoppers Sponsorship Ad Serving: First Party, Third Party Tags/Details Required: IAB/Custom: Custom, IAB Targeting Criteria:

Business Rules

Last updated: September 3, 2019
  Shoppers Sponsorship - 2020
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection New
Used
SKU
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

New car section pages

Car Values Homepage

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 300x50
Lead Time 5 business days
Ad Book Product Name
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Shoppers Sponsorship
  • KBB | 2020 Shoppers Sponsorship | Shoppers SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy)
  • KBB | 2020 Shoppers Sponsorship | Shoppers SLPs | Exclusive | Mrec + MMA (300×250 + 300×50)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes