Shoppers Sponsorship - 2020

How It Works

OVERVIEW

Influence shoppers before they’ve decided on a brand/model on key shopping entry points across KBB.com desktop and mobile devices.

Package Elements

  • New Car SLP Hero and MREC 300×250 + MMA 300×50
  • Car Values SLP Hero and MREC 300×250 + MMA 300×50
  • CPO SLP Hero and MREC 300×250 + MMA 300×50
  • Used Car SLP Hero and MREC 300×250 + MMA 300×50

NOTES

  • Slotting for the 2020 Shoppers Sponsorship will reflect availability beginning Q2’2020
  • Weekly sponsorship

Details

Ad Size 1x1, 300x250, 300x50
Ad Serving First Party 1x1, Third Party 300x250, 300x50
Advertising Opportunity Auto-Related, Certified, Local Reseller, National, Regional, Tier 1
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Display, Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Awareness, Broad Reach, Consideration
Program Goals Always-on, Upper-Funnel
Availability 2020

Asset Inclusions

Last updated: October 15, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: New Car Section Landing Page Ad Size: 300x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Car Values Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: Car Values Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Car Values Section Landing Page Ad Size: 300x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom, IAB
Package Name: Shoppers Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Certified Pre-Owned Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: First Party IAB/Custom: Custom
Package Name: Shoppers Sponsorship Page Name: Certified Pre-Owned Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Shoppers Sponsorship Page Name: Certified Pre-Owned Section Landing Page Ad Size: 300x50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: October 15, 2019
  Shoppers Sponsorship - 2020
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection New
Used
Certified
Car Values
SKU
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

New car section pages

Car Values Homepage

Shoppers Homepage (used car intent)

Certified Pre-Owned (CPO)

Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 300x50
Lead Time 5 business days
AB+ Pre-defined
  • KBB | 2020 Packages | Pre-Defined | Sponsorship | Shoppers Sponsorship
Ad Book Product Name
  • KBB | 2020 Shoppers Sponsorship | Shoppers SLPs | Exclusive | Leaderboard (728×90) (Hero 1×1 Proxy)
  • KBB | 2020 Shoppers Sponsorship | Shoppers SLPs | Exclusive | Mrec + MMA (300×250 + 300×50)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements Dependent on ad product
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes