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Shopping Tools Module Regional/Smartphone Consideration Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

  • Retention ads feature hyperlinks to shopping activities.
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

  • Templated unit is KBB produced and requires agency images, copy, URLs, and tags
  • Hyperlinks click-through to OEM site
  • Features advertiser’s model
  • 472×250 unit runs desktop/tablet
  • 300×250 runs on mobile


Ad Size
custom 472x250, KBB.com-produced (desktop/tablet), 300x250 or 300x100 , KBB.com-produced (mobile)
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity Regional
Audience New Car Shoppers, Owners
Ad Type Custom
Platform Desktop, Mobile, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Retention
Program Goals Blunt The Competition, Compare, Integrated, Lower-Funnel, Native
Availability 2020, 2019

Adaptive Responsive Solution