Shopping Tools Module Regional/Smartphone Consideration Module - 2019

Convert your model’s consideration into shopping and grow interest in your model from competitors

Ad Size:
custom 472x250, (desktop/tablet), 300x250 or 300x100 , (mobile)

Ad Serving: Site-served, agency tracking tags optional

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

  • Retention ads feature hyperlinks to shopping activities.
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

  • Templated unit is KBB produced and requires agency images, copy, URLs, and tags
  • Hyperlinks click-through to OEM site
  • Features advertiser’s model
  • 472×250 unit runs desktop/tablet
  • 300×250 runs on mobile

Adaptive Responsive Solution