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Shopping Tools Module Regional/Smartphone Consideration Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

  • Retention ads feature hyperlinks to shopping activities.
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

  • Templated unit is KBB produced and requires agency images, copy, URLs, and tags
  • Hyperlinks click-through to OEM site
  • Features advertiser’s model
  • 472×250 unit runs desktop/tablet
  • 300×250 runs on mobile

Details

Ad Size
custom 472x250, KBB.com-produced (desktop/tablet), 300x250 or 300x100 , KBB.com-produced (mobile)
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity Regional
Audience New Car Shoppers, Owners
Ad Type Custom
Platform Desktop, Mobile, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Retention
Program Goals Blunt The Competition, Compare, Integrated, Lower-Funnel, Native
Availability 2020, 2019

Adaptive Responsive Solution

Business Rules

Last updated: February 7, 2019
  Regional: Shopping Tools Module & Smartphone Consideration Module
Also Known As STM, Shopping Tools Module Direct Compare, Shopping Tools Module Conquest
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
New
SKU Sold together: New Car Model STM: 122 Owners Model STM: 55
Platform Desktop
Tablet
Mobile
Advertiser Regional
Pages

New Car model detail pages, excluding vehicle Cars for Sale inventory listings;

Owners model detail pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 3 month minimum
Ad Type Conquest non-exclusive: less than 100% of available impressions
Retention non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 472x250
Lead Time 10 business days; creative revisions 1x/qtr
AB+ Pre-defined
Ad Book Product Name
  • KBB | Conquest | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Conquest | Tier 2 | Model | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model | STM *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model | STM *SIZE*
  • KBB | Segment | Subsegment | STM *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes