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Shopping Tools Module/ Smartphone Consideration Module

Convert your model’s consideration into shopping and grow interest in your model from competitors

How It Works

Now available for all devices. Hyperlinks click-through to OEM site. Templated unit is KBB.com produced and requires agency images, copy, URLs, and tags.

Shopping Tools Module (desktop/tablet)

  • Features advertiser’s model.
  • Retention ads feature hyperlinks to shopping activities (Original STM template).
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

The Smartphone Consideration Module 

  • Provides OEMs with a unique, cost-efficient opportunity to capture relevant shoppers by injecting a car model along the path to politely disrupt the site experience and influence an undecided  consumer.
  • The Smartphone Consideration Module presents a model for consideration and contains up to four links near the bottom of the module, each one a call-to-action that drives leads by linking to OEM’s desired destination page.

Details

Ad Size
custom 472x250 (desktop/tablet) and/or 300x250 (mobile), KBB.com-produced
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity National
Audience New Car Shoppers, Owners
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Conquest, Consideration, Conversion, Retention
Program Goals Blunt The Competition, Compare, Integrated, Lower-Funnel, Native
Availability 2020, 2019

Business Rules

Last updated: September 3, 2019
  Shopping Tools Module (Desktop & Tablet) | Smartphone Consideration Module
Also Known As STM, Shopping Tools Module Direct Compare, Shopping Tools Module Conquest
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
New
SKU Sold separately: New Car Model STM: 122 Owners Model STM: 55
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

New Car model detail pages, excluding vehicle Cars for Sale inventory listings;

Owners model detail pages

Segments None
Duration 3 month minimum
Ad Type Retention exclusive: 100% impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 472x250

Retention
exclusive: 100% of impressions purchased
non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal

Conquest
non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal

Lead Time 10 business days; creative revisions 1x/qtr
Ad Book Product Name
  • KBB | Segment | Subsegment | Consideration Module | Mobile *SIZE*
  • KBB | Conquest | Tier 1 | Model Rollup | STM *SIZE*
  • KBB | Conquest | Tier 1 | Model | STM *SIZE*
  • KBB | Conquest | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Conquest | Tier 2 | Model | STM *SIZE*
  • KBB | Other | Custom Compare | Landing Page | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 1 | Model Rollup | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 1 | Model | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Retention – Exclusive | Tier 2 | Model | STM *SIZE*
  • KBB | Retention – Standard | Tier 1 | Model Rollup | STM *SIZE*
  • KBB | Retention – Standard | Tier 1 | Model | STM *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model Rollup | STM *SIZE*
  • KBB | Retention – Standard | Tier 2 | Model | STM *SIZE*
  • KBB | Segment | Subsegment | STM *SIZE*
  • KBB | 2020 Retention | New Car | T1 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | New Car | T2 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | Own/Sell | T1 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention | Own/Sell | T2 Exclusive | Model | STM (472×250)
  • KBB | 2020 Retention/Conquest | New Car | Standard | Model | STM (472×250)
  • KBB | 2020 Retention/Conquest | Own/Sell | Standard | Model | STM (472×250)
  • KBB | 2020 Retention/Conquest | Used Car | Standard | Model | STM (472×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | STM (472×250)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No