Capture and Intrigue
Prompt our active owners audience with an enticing offer for your new model by highlighting affordability of their next vehicle, which is key in the auto shopping exploratory stage.
Create awareness for your model, as owners are next going to explore their next ride options. Highlight your model within the shopper navigation module.
Amplify consideration with an adjacency to the shop for your next car search menu.
Demonstrate how your model compares to other similar models.
|Ad Size||Custom Canvas|
|Ad Serving||Site-served, agency tracking tags optional|
|Advertising Opportunity||National, Tier 1|
|Audience||Auto Shoppers (Unknown Intent), Owners, Owners (LF), Segment Shoppers, Undecided Auto Shoppers (UF)|
|Platform||Cross-devices, Desktop, includes Tablet, Mobile, Tablet|
|Marketing Objectives||Consideration, Data, Retention, Segment Leadership|
|Program Goals||Awareness, Brand Awareness, Compare, Consideration, Contextual, Cross-Platform, Custom, Custom Segments, Data, Integrated, Lower-Funnel|