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Similar Vehicles: Shop for Your Next Car (SYNC)

Capture and Intrigue

How It Works

Prompt our active owners audience with an enticing offer for your new model by highlighting affordability of their next vehicle, which is key in the auto shopping exploratory stage.

Create awareness for your model, as owners are next going to explore their next ride options. Highlight your model within the shopper navigation module.

Amplify consideration with an adjacency to the shop for your next car search menu.

Demonstrate how your model compares to other similar models.

Details

Ad Size Custom Canvas
Ad Serving Site-served, agency tracking tags optional
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (Unknown Intent), Owners, Owners (LF), Segment Shoppers, Undecided Auto Shoppers (UF)
Ad Type Custom
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Consideration, Data, Retention, Segment Leadership
Program Goals Awareness, Brand Awareness, Compare, Consideration, Contextual, Cross-Platform, Custom, Custom Segments, Data, Integrated, Lower-Funnel
Availability 2020, 2019