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Smartphone Audience Targeting Native Textlink

Prompt users shopping your vehicle's segment with relevant messaging

How It Works

When users are researching within KBB, they are cookied with specific make or sub-segment. If the user qualify for the targeted segment, the Textlink will serve within their session. Since iOS is a cookieless environment, KBB targets users within their session.

Details

Ad Size 320x50
Ad Serving Site-Served
Advertising Opportunity National, Regional, Tier 1
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Custom
Platform Mobile
Marketing Objectives Awareness, Broad Reach, Consideration
Program Goals Awareness, BT, Native, New Model Launch
Availability 2019

Business Rules

Last updated: September 3, 2019

BT Sub-Segment across all intents

Advertiser: National, Regional

  Smartphone Audience Targeting Native Textlink
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
New
Homepage
New-touch
Classifieds
Motorcycle
Offsite
Other
Ecommerce
SKU
Platform Mobile
Advertiser National
Pages

All pages where segment is known

Segments Custom segments available
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 320x50
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Audience | Onsite – Premium | Mobile | Native Text Link (320×50)
  • KBB | 2020 Audience | Onsite – Premium | Standard | RO/BT | Mobile | Native Text Link (320×50)
  • KBB | 2020 Audience | Onsite – Price | Price Priority | RO/BT | Mobile | Native Text Link (320×50)
  • KBB | 2020 PG | Audience Onsite | Standard | RO/BT | Mobile | Native Text Link (320×50)
  • KBB | PG | Audience | Onsite – Premium | Mobile | Native Text Link (320×50)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes