Make an undeniable impression on in-market car shoppers as they scroll through KBB category and make/model pages on their smartphones. The unique interaction will get noticed, as it seems like your ad is “backing up” the info the user sees. The interscroller ad’s large canvas draws attention to your brand, model(s) and message from a commanding position between KBB content modules. The ad also includes a prominent CTA, giving interested shoppers an easy way to find out more about the vehicle by linking directly to your desired destination page.
|Ad Size||828 x 1472 (Retina)|
|Ad Serving||First Party, Site Served|
|Audience||New Car Shoppers Segment|
|Ad Type||Custom, Standard Mobile MMA|
|Marketing Objectives||Consideration, New Model Awareness, New Model Consideration|
|Program Goals||Consideration, Lower-Funnel, Segment|