Smartphone Interscroller

How It Works

Make an undeniable impression on in-market car shoppers as they scroll through KBB category and make/model pages on their smartphones. The unique interaction will get noticed, as it seems like your ad is “backing up” the info the user sees. The interscroller ad’s large canvas draws attention to your brand, model(s) and message from a commanding position between KBB content modules. The ad also includes a prominent CTA, giving interested shoppers an easy way to find out more about the vehicle by linking directly to your desired destination page.


Ad Size 828 x 1472 (Retina)
Ad Serving First Party, Site Served
Advertising Opportunity National
Audience New Car Shoppers Segment
Ad Type Custom, Standard Mobile MMA
Platform Mobile
Marketing Objectives Consideration, New Model Awareness, New Model Consideration
Program Goals Consideration, Lower-Funnel, Segment
Availability 2019