Sub-Segment Consideration Package

How It Works

Sub-Segment Consideration Package Pages/Placements available:

  • Editorial and Select a Make: Medium Rectangle, Leaderboard
  • Segment Video: 15 second video
  • Mobile Segment: 300×50 and 300×250 bundled
  • New Car: Medium Rectangle, Leaderboard, Shopping Tools Module
  • Own/Sell: Medium Rectangle, Leaderboard, Shopping Tools Module
  • New Car (sub-segment): Spotlight
  • Audience Onsite: Sub-segment
  • Audience Extensions: Sub-segment

Details

Ad Size 728x90, 300x50, 300x250, :15 video, custom, 540x250
Ad Serving Third Party and/or First Party
Advertising Opportunity National
Audience Auto Shoppers (All Intents)
Ad Type Custom, Standard IAB
Platform Cross-devices, Desktop, includes Tablet, Mobile, Tablet
Marketing Objectives Audience Extension, Audience Targeting, Awareness, Consideration, Lower-Funnel Activities, New Car Make And Model Consideration, Segment Leadership
Program Goals Awareness, Conquest, Consideration, Retention, Segment
Availability 2019

Adaptive Responsive Solution

Asset Inclusions

Last updated: February 22, 2019

Business Rules

Last updated: February 22, 2019

Sub-Segment Consideration Package Pages/Placements available:

  • Editorial: Medium Rectangle, Leaderboard
  • Segment Video: :15s video
  • Mobile Segment: 300×50 and 300×250 bundled
  • New Car: Medium Rectangle, Leaderboard, Shopping Tools Module
  • Own/Sell: Medium Rectangle, Leaderboard, Shopping Tools Module
  • New Car (sub-segment): Spotlight
  • Audience Onsite: Sub-segment
  • Audience Extensions: Sub-segment
  Editorial/New Car/Used Car: Medium Rectangle, Leaderboard & Mobile Segment: 300×50 and 300×250 bundled
Also Known As
Primary Ad Product Point of Contact Andrea Peng
Funnel Lower Funnel
Supersection Used
New
New-touch
SKU
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

Segment pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month minimum
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x100, KBB.com-produced Agency-supplied vehicle image and copy
  • 300x250
  • 300x50
  • 472x250
  • 728x90
  • Pre-roll video
Lead Time 5 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Other | Editorial | Subseg UF | Leaderboard (728×90)
  • KBB | Other | Editorial | Subseg UF | Mrec (300×250)
  • KBB | Other | Editorial | Article | Mobile *SIZE*
  • KBB | Other | Video | Subsegment | Pre-roll (10×10)
  • KBB | Upper Funnel | UF Sponsorships | New – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | Own – Mrec (300×250)
  • KBB | Upper Funnel | UF Sponsorships | New – Leaderboard (728×90)
  • KBB | Upper Funnel | UF Sponsorships | Own – Leaderboard (728×90)
  • KBB | Conquest | Tier 1 | Model Rollup | STM *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Desktop | Conquested Model (KTOC) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Desktop | Model of Interest (KTON) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Desktop | New (KTOI) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Mobile | Conquested Model (KTOC) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Mobile | Model of Interest (KTON) – *SIZE*
  • KBB | Audience | Onsite – PSP – Premium | Mobile | New (KTOI) – *SIZE*
  • KBB | Audience | Onsite – Premium | Desktop | *SIZE*
  • KBB | Audience | Onsite – Premium | FCT (120×240)
  • KBB | Audience | Onsite – Premium | Mobile | *SIZE*
  • KBB | Audience | Onsite – Premium | Toolbar *SIZE*
  • KBB | Audience | Onsite – Premium | Mobile | Native Text Link (320×50)
  • KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250)
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements Mobile Segment: 300×50 and 300×250 bundled
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes