Sub-segment Targeting

How It Works

OVERVIEW

Connect with shoppers on desktop and mobile platforms by sub-segment.

Package Elements on Editorial Pages

  • Leaderboard 728×90
  • MREC 300×250
  • Interior Spotlight 300×100 (Editorial and Category pages)

Details

Ad Size 1x1, 300x100, 728x90, 300x250, 300x50
Ad Serving Site Served, Third Party
Advertising Opportunity National, Regional, Tier 1
Audience In-Market Auto Shoppers - New Car-Used Car-Owners(LF)
Ad Type Standard IAB, Standard Mobile MMA
Platform Desktop, Mobile, Tablet
Marketing Objectives Education, Segment Leadership, Sustaining
Program Goals Consideration, In-Market, In-Market Reach, In-Market Shoppers, Lower-Funnel
Availability 2020

Adaptive Responsive Solution

Ad Specs

Last updated: September 13, 2019

Asset Inclusions

Last updated: September 13, 2019
Page Name Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Editorial Ad Size: 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Editorial Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Editorial Ad Size: 300x100 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: September 13, 2019
  Sub-segment Targeting - 2020
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection New
Used
SKU
Platform Desktop
Tablet
Mobile
Advertiser National
Pages

Segment pages

Segments
  • Wagon
  • Van/Minivan
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Entry Luxury Cars
  • Luxury cars (Midsize and high-end)
  • Truck
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Luxury SUV/CUV
  • Hybrid/Electric/Diesel
Duration 1 month
Ad Type Less than 100% of segment searches
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x100
  • 728x90
  • 300x250
  • 300x50
  • 120x240
Lead Time 10 business days
Ad Book Product Name
  • KBB | 2020 Packages | Pre-Defined | Segment | Subsegment
  • KBB | 2020 Subsegment | Interior Pages | Standard | CPO Awareness (540×250, 1×1)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | FCT (120×240)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Interscroller (300×50)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Leaderboard (728×90)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Mobile | Mrec + MMA (300×250 + 300×50)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Mrec (300×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Make (140×16)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Quicklinks | Model (190×16)
  • KBB | 2020 Subsegment | Interior Pages | Standard | STM (472×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Suggested Vehicles/SYNC (1×1)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Spotlight (300×100)
  • KBB | 2020 Subsegment | Video | Standard | Pre-roll (10×10)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Path Pages (300×250)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×600)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page Mobile (300×250)
  • KBB | 2020 Subsegment | Own/Sell | Standard | Owners Trade-Up/TUNC (1×1)
  • KBB | 2020 Exception | CDK | Subsegment | *SIZE*
  • KBB | 2020 Subsegment | Interior Pages | Standard | Decision Driver Mrec 2 (300×250)
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes