Influence shopper consideration with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.
Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.
Toolbar Upper Funnel is perfect for awareness messaging on upper funnel pages (make/model unknown).
Toolbar Lower Funnel is ideal for awareness messaging on lower funnel pages (make/model known by segment).
The unit stays anchored above fold with site content scrolling behind.
|Ad Serving||Third Party|
|Audience||Cars For Sale, New Car Shoppers, Owners, Used Car Shoppers|
|Ad Type||Display, Standard IAB|
|Marketing Objectives||Awareness, Broad Reach, Consideration, New Model Launch, Sales Event, Traffic to OEM Site, Volume Model Support|
|Program Goals||High-Impact, Lower-Funnel, Segment, Upper-Funnel|
Segments apply to Toolbar New Car Segment Shoppers
|Toolbar Upper Funnel, Toolbar Lower Funnel|
|Also Known As||Toolbar UF, Toolbar LF|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
Make targeted pages
Model vehicle detail pages (VDPs)
1 month minimum
Standard, Non-exclusive: less than 100% of available impressions
The following sizes apply:
10 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
|Block List Applies?||No|
|Advertiser Priority Order||Tier 1|
|Collapse When Unsold?||Yes|