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Home > Advertising Opportunities > National > Toolbar Upper Funnel/Lower Funnel - 2019

Toolbar Upper Funnel/Lower Funnel - 2019

Influence shopper consideration with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.

How It Works

Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.

Toolbar Upper Funnel is perfect for awareness messaging on upper funnel pages (make/model unknown).

Toolbar Lower Funnel is ideal for awareness messaging on lower funnel pages (make/model known by segment).

The unit stays anchored above fold with site content scrolling behind.

KBB Complementary Solutions

Ad Specs

Ad Solution Materials

Details

Ad Size 300x50
Ad Serving Third Party
Advertising Opportunity National
Audience Cars For Sale, New Car Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB
Platform Desktop
Marketing Objectives Awareness, Broad Reach, Consideration, New Model Launch, Sales Event, Traffic to OEM Site, Volume Model Support
Program Goals High-Impact, Lower-Funnel, Segment, Upper-Funnel
Availability 2019

Ad Specs

Last updated: December 11, 2019

Business Rules

Last updated: December 11, 2019

Segments apply to Toolbar New Car Segment Shoppers

  Toolbar Upper Funnel, Toolbar Lower Funnel
Also Known As Toolbar UF, Toolbar LF
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
Classifieds
Motorcycle
Other
Ecommerce
SKU 256
Platform Desktop
Advertiser

National

Pages

Segment pages

Make targeted pages

Model vehicle detail pages (VDPs)

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 1 month
1 month minimum
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x50
Lead Time 10 business days
AB+ Pre-defined
Ad Book Product Name
  • KBB | Audience | Onsite – Premium | Toolbar *SIZE*
  • KBB | Conquest | Tier 1 | Make | Toolbar *SIZE*
  • KBB | Conquest | Tier 1 | Make + Model | Toolbar *SIZE*
  • KBB | Conquest | Tier 1 | Model | Toolbar *SIZE*
  • KBB | Segment | Subsegment | Toolbar *SIZE*
  • KBB | Audience | Onsite – Promoted Content | Editorial | Toolbar *SIZE*
  • KBB | Audience | Onsite – Promoted Content | YMMT | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 1 | Make + Model | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 1 | Model | Toolbar *SIZE*
  • KBB | Retention – Exclusive | Tier 1 | Make | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 1 | Make + Model | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 1 | Make | Toolbar *SIZE*
  • KBB | Retention – Standard | Tier 1 | Model | Toolbar *SIZE*
  • KBB | Upper Funnel | Market Awareness | UF Toolbar *SIZE*
Ad Book Product Name Upgrade
Ad Priority Standard
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order Tier 1
Collapse When Unsold? Yes