Influence shopper consideration with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.
Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.
Toolbar Upper Funnel is perfect for awareness messaging on upper funnel pages (make/model unknown).
Toolbar Lower Funnel is ideal for awareness messaging on lower funnel pages (make/model known by segment).
The unit stays anchored above fold with site content scrolling behind.
|Ad Serving||Third Party|
|Audience||Cars For Sale, New Car Shoppers, Owners, Used Car Shoppers|
|Ad Type||Display, Standard IAB|
|Marketing Objectives||Awareness, Broad Reach, Consideration, New Model Launch, Sales Event, Traffic to OEM Site, Volume Model Support|
|Program Goals||High-Impact, Lower-Funnel, Segment, Upper-Funnel|