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Toolbar Upper Funnel/Lower Funnel - 2019

Influence shopper consideration with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.

How It Works

Ensures awareness among undecided shoppers with its attention-getting, non-traditional ad position, and invites content engagement with a rich, branded experience.

Toolbar Upper Funnel is perfect for awareness messaging on upper funnel pages (make/model unknown).

Toolbar Lower Funnel is ideal for awareness messaging on lower funnel pages (make/model known by segment).

The unit stays anchored above fold with site content scrolling behind.

KBB Complementary Solutions

Ad Specs

Ad Solution Materials

Details

Ad Size 300x50
Ad Serving Third Party
Advertising Opportunity National
Audience Cars For Sale, New Car Shoppers, Owners, Used Car Shoppers
Ad Type Display, Standard IAB
Platform Desktop
Marketing Objectives Awareness, Broad Reach, Consideration, New Model Launch, Sales Event, Traffic to OEM Site, Volume Model Support
Program Goals High-Impact, Lower-Funnel, Segment, Upper-Funnel
Availability 2019