Trade-In Evaluator

The Trade-In Evaluator package raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.

How It Works

Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Evaluator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.

Trade-In Evaluator is bundled with the medium rectangle units down the path.

There are two different sizes for Trade-In Evaluator, either 300×330 or 300×600. The smaller unit would be used for a simpler experience and the larger one, which includes financing options, would be used for more engagement from the user.

Details

Ad Size
Path pages: 300x250
Hub pricing pages: 300x330 or 300x600 (Tier 1 only)
Ad Serving
Path: Third Party, Hub: Site-served
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (All Intents), Owners, Owners (LF), Segment Shoppers, Undecided Shoppers
Ad Type Custom
Platform Desktop, Tablet
Marketing Objectives Awareness, Consideration, New Model Affordability, New Model Awareness, New Model Consideration
Program Goals Data-Infused, Lower-Funnel
Availability 2020, 2019

Ad Specs

Last updated: September 3, 2019

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: September 3, 2019

Path: Third Party
Hub: site-served

  Trade-In Evaluator
Also Known As Trade Evaluator, Swap My Ride, Owners Trade-In Evaluator
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Owners
SKU 255
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

Owners model detail pages

Segments None
Duration 3 month minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 300x330
  • 300x600

Path pages: 300x250 (Third Party)
Hub pricing pages: 300x330 or 300x600 (Tier 1 only) - Site-served

Lead Time 15 business days
Ad Book Product Name
  • KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330)
  • KBB | Segment | Subsegment | Trade Evaluator | Pricing Page (300×330)
  • KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×330)
  • KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages (300×250)
  • KBB | Conquest | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250)
  • KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Path Pages Mobile (300×250)
  • KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page Mobile (300×250)
  • KBB | Segment | Subsegment | Trade Evaluator | Path Pages (300×250)
  • KBB | Conquest | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600)
  • KBB | Retention – Exclusive | Tier 1 | Model | Trade Evaluator | Pricing Page (300×600)
  • KBB | Segment | Subsegment | Trade Evaluator | Pricing Page Mobile (300×250)
  • KBB | Segment | Subsegment | Upgrade – Trade Evaluator | Pricing Page (300×600)
  • KBB | 2020 Subsegment | Interior Pages | Standard | Trade Evaluator | Pricing Page (300×330)
Ad Book Product Name Upgrade
Ad Priority Sponsorship
Bundling Requirements No bundling requirements but can bundle in LB and STM (all MYs or last 8 MYs)
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? No