The Trade-In Evaluator package raises awareness of vehicle benefits and ensures maximum relevancy with personalized calculation that drives action.
Upon completion of Trade-In Value process, a dynamic rectangle ad pulls the KBB Trade-In Value for the visitor’s vehicle. This dynamically updates based on user’s mileage and model inputs. The Trade-In Evaluator generates the price that shoppers could potentially pay for the advertised vehicle after they trade-in their vehicle to a dealership.
Trade-In Evaluator is bundled with the medium rectangle units down the path.
There are two different sizes for Trade-In Evaluator, either 300×330 or 300×600. The smaller unit would be used for a simpler experience and the larger one, which includes financing options, would be used for more engagement from the user.
Path pages: 300x250
Hub pricing pages: 300x330 or 300x600 (Tier 1 only)
Path: Third Party, Hub: Site-served
|Advertising Opportunity||National, Tier 1|
|Audience||Auto Shoppers (All Intents), Owners, Owners (LF), Segment Shoppers, Undecided Shoppers|
|Marketing Objectives||Awareness, Consideration, New Model Affordability, New Model Awareness, New Model Consideration|
|Program Goals||Data-Infused, Lower-Funnel|
Path: Third Party
|Also Known As||Trade Evaluator, Swap My Ride, Owners Trade-In Evaluator|
|Primary Ad Product Point of Contact||Unassigned, reach out to Ad Product Team|
Owners model detail pages
|Duration||3 month minimum|
Sponsorship, Exclusive: 100% of impressions
Site-served, agency tracking tags optional
The following sizes apply:
Path pages: 300x250 (Third Party)
15 business days
|Ad Book Product Name||
|Ad Book Product Name Upgrade||
No bundling requirements but can bundle in LB and STM (all MYs or last 8 MYs)
|Block List Applies?||Yes|
|Advertiser Priority Order||None|
|Collapse When Unsold?||No|