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Pre-roll Video by Segment/by Run-of - 2019

Grow awareness and consideration with flexible impression volumes

How It Works

Pre-roll Video by Segment/by Run-of

The Segment Video provides a unique marketing opportunity by featuring your brand’s relevant video content within KBB.com’s Path, Pricing, and award-winning Editorial pages. Targeting users based on segment grows awareness and triggers consideration for your brand among quality, in-market audiences.

While Segment Video is more targeted, Run-of Video takes a broader approach by utilizing available units site-wide for maximum exposure. This blanket approach grows awareness and consideration with flexible impression volumes.

Simplifying video product to pre-rolls only – Segment: Editorial, year make model/year make model trim pages (all sections), Run-Of: section landing pages, Editorial, make model/year make model trim pages (all sections)

Details

Ad Size Mezzanine, HD file
Ad Serving First Party and Third Party
Advertising Opportunity National
Audience Auto Shoppers (All Intents), Competitors Shoppers, CPO Considerers, New Car Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Leverage Video Assets
Program Goals Awareness, Brand Awareness, Consideration, Contextual, Segment
Availability 2019

Ad Specs

Last updated: November 26, 2018

Segments apply to Toolbar New Car Segment Shoppers

View the Ad Specs Directory ›

Business Rules

Last updated: November 26, 2018

Ad Serving: First Party OR Third Party

  Video by Segment | Video by Run of
Also Known As Segment Video
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Upper Funnel
Supersection Used
New
New-touch
SKU 869
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser National
Pages

New Car Make

New Car model detail pages, excluding vehicle Cars for Sale inventory listings;

New Car Segment Shoppers

Owners make

Owners model detail pages

Used car make

Used car segment pages

Segments
  • Entry Luxury Cars
  • Hybrid/Electric/Diesel
  • Luxury cars (Midsize and high-end)
  • Luxury SUV/CUV
  • Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible)
  • Mid to Full-size SUV/CUV/Minivan/Van
  • Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.)
  • Small SUV/CUV
  • Truck
  • Van/Minivan
Duration 3 month minimum
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 16:9 aspect ratio, 15-30 secs, MP4 preferred
Lead Time 10 business days
Ad Book Product Name
  • KBB | Other | Video | Subsegment | Pre-roll (10×10)
  • KBB | Other | Video | Run Of | Pre-roll (10×10)
Ad Book Product Name Upgrade
Ad Priority Standard
Standard 6
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order Tier 1 only
Collapse When Unsold? No