Put the most visted automotive sites to work for you.

Add kbb.com classifieds and extend your reach to 34 million car shoppers a month

Over 34 million unique car shoppers visit KBB.com and Autotrader each month. Reach these shoppers early on, and throughout the car-buying process.

By combining KBB.com Classifieds with your current Autotrader listings, you’ll benefit from the most powerful partnership in the automotive marketing industry. Combined, KBB.com and Autotrader reach nearly seven in 10 car buyers3, account for more than half of the time car buyers spend on third party sites3 and reach over 34 million unique visitors per month.

If you’re already an Autotrader customer, the transition to KBB.com is seamless. Turnkey setup automatically pulls your listings and graphics from Autotrader, and one representative manages both your KBB.com and Autotrader accounts, providing a synergy that allows you to focus on selling more cars.

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  • (1) comScore Media Matrix® Multi-Platform, July 2015.
  • (2) Omniture Q1 2015 Monthly Average.
  • (3) Autotrader Site Data, 2015 Q1 Monthly Average.
  • (4) Source: 2014 IHS Automotive Buyer Influence Study, in partnership with Autotrader.

Stats you can’t ignore. Sales opportunities you shouldn’t miss out on.

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70 Percent of Kelley Blue Book Visitors Plan to Buy Within Two Months.1

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The Most Infuential Third-Party Auto Site for deciding from which dealership to purchase.2

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The Most Visited Auto Site, Reaching over half of all car shoppers.3

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The Most Recognized Brand4

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The most searched auto brand. Kelley Blue Book is the most searched auto brand on Google.5

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Online Auto Shopping Brand of the Year for 4 consecutive years6

  • (1) Kelley Blue Book User Profile Study 2014, among visitors currently shopping.
  • (2) 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader. U.S. Buyers.
  • (3) comScore Media Matrix ® Multi-Platform, July 2015. 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader. US Buyers.
  • (4) 2015 Consumer Brand Tracker - among third-party sites.
  • (5) Google Insights, http://www.google.com/trends/ Annual Search Terms for Vehicle Shopping (2015 YTD is Jan – July).
  • (6) Kelley Blue Book received the highest numerical equity score among online automotive shopping brands in the 2015 Harris EquiTrend® Study, which is based on opinions of 38,670 U.S. consumers ages 15 and over surveyed online between January 8 and February 2, 2015. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of Online Automotive shopping brands.