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From transformative behaviors and solutions to solving longstanding problems, this is the journey that will help ensure your resilience and growth for generations to come.

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Helpful Resources

Building the Case for What the Vehicle's Worth Today
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Building the Case for What the Vehicle's Worth Today

In this episode of the vAuto Dealer Voices podcast series, host Randy Kobat and Jonathan Hakes, used vehicle inventory director at Dorschel Automotive Group in Rochester, New York discuss how the group is refining its “sight unseen” appraisal process using Kelley Blue Book® Instant Cash Offer. Jonathan also details the group’s goals to achieve a Look to Book ratio of 60 percent in the coming months to capture more trade-ins and off-street vehicles.

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Additional Content

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Trade-Ins Built On Trust

We all know that every deal counts in the current environment. Learn how you can keep the digital deal going by providing a best-in-class trade-in experience that is built on trust and transparency.

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Thriving in the New Normal – Trade-Ins Built on Trust

During this webinar learn how to maximize every shopper interaction and:

  • Take digital retailing to the next level
  • Involve the customer in the trade-in process
  • Win more of the right trades
  • Improve your Look to Book rate
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Social Distance and Digital Deals: Today and In The Future

vAuto podcast host Lance Helgeson joins Mike Gibel, general manager of Ira Jack Chevrolet Cadillac (Saco, ME), and Matt Kondik, implementation manager for Kelley Blue Book Instant Cash Offer. Gibel details how his team appraises cars, desks deals, and delivers vehicles to customers in a safe, socially distant manner. Gibel and Kondik also share how today’s customer experience will define how dealers make deals in the future.

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Best Practices to Adapt Your Trade-in Process

The need to go all-in with digital and virtual options has never been more important than it is today. Consumers at home are still looking for ways to shop digitally. So, what steps can you take to make the most of the surge in online activity?

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Research and Market Insights

During this unprecedented time, Cox Automotive is committed to providing you with the most up-to-date automotive news and research. Check back regularly for the latest updates.

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