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to deliver unbeatable selling power

The most shoppers throughout the decision journey

Rich behavioral data and shopping insights

The right solutions to influence the right buyer at the right time

Best-in-class client support and guidance

As the two most recognized and influential brands in the automotive shopping landscape, Autotrader and Kelley Blue Book have combined the strength of our audiences, the propriety insights from our massive shopping data, and the most effective digital media to bring you unbeatable selling power.

Helping Consumers Navigate the Shopping Process

Kelley Blue Book

Kelley Blue Book helps shoppers "be the expert" by gathering knowledge and gaining confidence.


Autotrader provides guidance and personalized matchmaking, empowering shoppers to discover "the one."

The Most Influential Brands in the Car Buying Journey

  • Together, Autotrader and Kelley Blue Book are substantially more visited than any other third-party automotive website

    comScore Media Metrix®Multi-Platform, Jan-May 2016 based on U.S. data

  • KBB.com and Autotrader are the most well-known shopping sites in the auto industry

    Q3 2016 Consumer Brand Tracker - among third-party sites

  • Together, KBB.com and Autotrader are the most used third-party sites for researching, shopping and valuations.

    2016 Car Buyer Journey Study

  • Kelley Blue Book and Autotrader combined are nearly 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site

    2016 Car Buyer Journey Study

  • Autotrader is the most recognized and engaged brand among third-party shopping sites

    Facebook 2/22/16

  • 2017 Cox Automotive Car Buyer Journey Study

  • Four out of the top seven auto-shopping terms are Autotrader or Kelley Blue Book

    Source: Google Trends (February 2015-January 2016)

Connecting You with More Car Buyers Anytime, Anywhere

Kelley Blue Book and Autotrader play a key role in the car buying journey. 73% of ALL online car shoppers use us during their car buying experience. We help marketers target key audiences across the web, expanding your ability to reach, influence, and connect with the right buyer, at the right place, at the right time.

Learn How to Connect with In-Market Shoppers ›

Innovative Digital Marketing

We offer the most effective digital marketing solutions by leveraging the power of Kelley Blue Book and Autotrader, the most recognized third-party brands in the industry. Through flexing the right media at the right time, we enable marketers to achieve a balanced digital strategy that’s integrated across your major marketing channels: Website, SEO, Third Party Sites, SEM, Display and Retargeting.

Show me How to Optimize My Digital Marketing Plan ›

Delivering Client Results

Whether it's driving shoppers to your website, exposing your inventory, building your brand identity, or converting online traffic to in-store buyers, our industry leading consultative sales and service teams provide best-in-class support and guidance to our clients.

Start Seeing a Change ›

About Cox Automotive

Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises, Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group.

Learn More About Cox Automotive ›