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Average New-Vehicle Prices Jump More Than 6% Year-Over-Year; Most Luxury Segments Decline, According to Kelley Blue Book

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Discontinued Lower Price Models Contribute to Stellantis’ Transaction Price Strength

IRVINE, Calif., March 11, 2021 /PRNewswire/ — The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $41,066 in February 2021. New-vehicle prices increased $2,515 (up 6.52%) from February 2020, while falling $31 (down 0.08%) from January 2021. 

“February’s average transaction price performance year-over-year has continued to climb,” said Kayla Reynolds, industry intelligence analyst at Cox Automotive. “On the other hand, month-over-month performance showcases the impact of the luxury and non-luxury mix in the market—with more than half of the luxury vehicle segments reporting drops in transaction prices from January 2021.”

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