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The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $38,635 in August 2020. New-vehicle prices increased $1,442 (up 3.9%) from August 2019, while raising $72 (up 0.2%) from last month.
“New-car transaction prices flattened from last month. It is interesting to note, this is consistent with seasonal trends from 2017 to 2019, despite volatility earlier this year,” said Sara Richards, an analyst for Kelley Blue Book. “Supply and inventory are still expected to be a challenge in high demand segments going into the fall, due to factory shutdowns this past spring. Additionally, a potential second wave of shutdowns during the fall and winter seasons remains a concern.”