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Average New-Vehicle Prices Remain Above $40,000 Threshold, Increase More Than 4% Year-Over-Year, According to Kelley Blue Book

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All-New Affordable Electric Vehicle Models Impact Above-Average Transaction Price for Segment

Dealership salesperson looking at a new vehicle on the showroom floor

IRVINE, Calif., April 15, 2021 /PRNewswire/ — The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $40,472 in March 2021. New-vehicle prices increased $1,660 (up 4.3%) from March 2020, while dropping $608 (down 1.5%) from February 2021.

“March average transaction prices continued to perform above the threshold of $40,000, even with near-record retail volume last month, ” said Kayla Reynolds, industry intelligence analyst at Cox Automotive. “The Electric Vehicle category is a segment to watch, as affordable new models continue to roll in and drive down year-over-year pricing.”