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Kelley Blue Book Names Coolest Affordable New Vehicles of 2021

Estimated reading time: 2 minutes

ford bronco

IRVINE, Calif., Feb. 16, 2021 /PRNewswire/ — With the average transaction price for a new car hovering around $40,000, most shoppers want to feel excited about their vehicle choice rather than spending hard-earned money on a boring car that simply gets them from point A to point B. With that in mind, today Kelley Blue Book names the 10 Coolest Cars Under $20,000 for 2021 and the 10 Coolest Cars Under $30,000 for 2021 based on Kelley Blue Book® Fair Purchase Prices. These lists are designed to help shoppers stick to a reasonable budget while still feeling enthusiastic about the intangible X factor that makes their new car stand out from the crowd.

“Defining ‘cool’ for a new car can be tricky because it’s subjective. There’s no exact algorithm, statistics, or even precise words that exactly identify it. But most people can agree that they know cool when they see it,” said Matt DeLorenzo, senior managing editor for Kelley Blue Book. “When the Kelley Blue Book editors think about what makes a car cool, we consider if the car is fun, stylish, has a standout feature, or if it just plain makes you smile. Combining those often-indescribable nuances along with practical considerations like the vehicle’s capability, tech features, versatility and more, helps us arrive at our annual Coolest Cars lists. Our goal is to show new-car shoppers that it’s possible to find a cool car, truck, or SUV that meets your needs and doesn’t break the bank.”