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Provides Better Consumer Experience with Redesigned Vehicle Condition Quiz, Trusted Virtual Trade-In Appraisals
IRVINE, Calif., June 30, 2021 /PRNewswire/ — The events of the past year have forced auto dealers to innovate and evolve to meet the growing expectations of consumers now accustomed to doing nearly everything virtually. The shift in the automotive consumer journey is undeniable; most car shoppers want to reduce or eliminate the amount of time spent in-dealership, hoping to conduct as much of the transaction remotely as possible. Yet the rapid transition from pre-pandemic life to the current times has increased the challenges of automotive digital retailing. It can be difficult for dealers to perform a key part of the transaction – appraisal of a customer’s trade-in – in an efficient and consistent manner when the vehicle is not physically present on the lot. Meanwhile, amid the current low-inventory crisis, dealers are scrambling to acquire more vehicles as quickly as they can to satisfy the increased demand from in-market car shoppers and grow their profits. In response to these growing needs and more, Kelley Blue Book recently updated its Instant Cash Offer to help dealers increase efficiency and acquire more inventory with Sight Unseen Appraisals.
Kelley Blue Book’s Instant Cash Offer provides Sight Unseen Appraisals, which offer vehicle valuations that help both dealers and consumers in the initial stages of the trade-in or sale process without requiring the customer or the car to be at the dealership. With Sight Unseen Appraisals, any dealership representative (not just an appraisal expert) can easily facilitate a remote appraisal by directly inviting a consumer to complete an Instant Cash Offer. This allows dealers to acquire inventory at a lower cost to market. Sight Unseen Appraisals help dealers increase both the efficiency and the consistency of their appraisals, ultimately providing additional opportunities to acquire more inventory.