Kelley Blue Book Crosses Into Virtual Gaming To Announce 2021 Best Buy Award Winners

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IRVINE, Calif., Dec. 8, 2020 /PRNewswire/ — What better time than end-of-year to expand your horizons and embark on the car shopping journey? Following head-to-head testing, evaluation and data analysis of 2021 model-year vehicles across 17 major categories, Kelley Blue Book® revealed today the 2021 Best Buy Award winners—with the coveted trophy for the Best New Model for 2021 awarded to the Kia Seltos.

Following a year like no other, where cars have become a safe haven and even an escape, Kelley Blue Book is giving consumers an exciting new way to experience the 2021 Best Buy Awards with the launch of KBB.com HQ, a fully immersive virtual island created within the popular video game Animal Crossing: New Horizons. Players who visit the island can snap share-worthy photos, grab cool merchandise from the shop and participate in games and activities like virtually fishing in the ocean and rivers. As players fish out items to keep the water clean, Kelley Blue Book will donate up to $10,000 to American Rivers to help preserve rivers across the country.