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What is Look to Book?
Look to Book is calculated based on the number of trade opportunities looked at versus the number of trade opportunities won. If a dealer looks at two vehicles and takes one, the Look to Book would be 50%.
Why Look to Book matters
Tracking your Look to Book helps to determine the effectiveness of each appraisal. Look to Book should matter to dealers because it measures the win rate of trade opportunities and is a powerful indicator of operational efficiency. You can easily track success with the Instant Cash Offer Appraisal Report bringing together all of the data you need to monitor your profitability on each trade.