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Holiday Road Trip Ready: Service Marketing Campaign Resources

Estimated reading time: 3 minutes

Holiday travel is almost here. Create a service marketing campaign with these resources. 

The holidays are almost here—and that means holiday travel. People are traveling near and far to visit loved ones this season and while they may be ready to roll, their cars might not be.  

Longer vehicle ownership has created a larger audience of uninformed vehicle owners with less confidence and trust in the essential maintenance and repair needs of their vehicle’s lifecycle. 

Help your dealership’s customers get their cars road trip ready

Resources from sources like Kelley Blue Book help you build trust with customers and give them peace of mind that they’re following the proper vehicle maintenance and service schedules.

This is where your fixed operations marketing campaigns come into play. Your dealership service department is a great way to build a relationship with new and existing customers, but you need the right marketing materials to get the most from your summer service department campaigns. Whether you’re looking to reach potential and existing service customers through CRM, social, digital or all of the above, we can help! Kelley Blue Book-trusted resources build trust and transparency in your service department and vehicle maintenance recommendations.

Road Trip Ready marketing materials for use in your holiday service marketing campaigns

With this email template, PDF and printable poster to hang in your dealership, you can let car owners know your dealership is the right choice to get their car road trip ready, whether they’re traveling near or far. The email template is a great way to kick off a holiday email marketing campaign for new customer acquisition and/or customer retention.   

You can also point them to the 5 road trip safety tips from KBB.com. And if your customer’s car isn’t road trip ready, encourage them to think about Instant Cash Offer and checking out Kelley Blue Book’s 10 best road trip cars of 2021.

“Road trips are the best way to combat the cabin fever we’re all feeling from being at home for so long during the pandemic,” said Matt DeLorenzo, senior managing editor for Kelley Blue Book. “People are tired of staring at the same four walls – they’re ready to get out and take in some new scenery. There’s nothing quite like the Great American Road Trip, and a little planning can go a long way to help ensure your travels are stress-free, safe and fun. It’s finally time to get out there, so bring your hand sanitizer and enjoy your trip.”