Instant Cash Offer

Kelley Blue Book® Instant Cash Offer is an online inventory and trade-in offer solution that allows your dealership to acquire the inventory you need directly from transaction-ready consumers, lowering your acquisition costs and improving your bottom line.

A better way to acquire used vehicle inventory

Acquire the inventory you need

Connect with transaction-ready customers on KBB.com and Autotrader ready to sell the cars you need.

Lower acquisition costs

Save typical fees, transportation costs and time spent at the auction.

Provide a better consumer experience

Take the friction out of the trade-in discussion with a trusted, transparent trade-in value backed by Kelley Blue Book. Provide sight-unseen appraisals you and your customers feel confident about.

A better way to acquire used vehicle inventory

Acquire the inventory you need

Connect with transaction-ready customers on KBB.com and Autotrader ready to sell the cars you need.

Lower acquisition costs

Save typical fees, transportation costs and time spent at the auction.

Provide a better consumer experience

Take the friction out of the negotiation with a trusted, transparent Kelley Blue Book Instant Cash Offer. Provide sight-unseen appraisals that you and your customers feel confident about.

Source from anywhere

Utilize your website, showroom and service lanes to source local, in-demand inventory.

Fill out the form to request a demo today

Provide a redeemable offer to transaction-ready shoppers ready to trade in their vehicle and drive away in one of yours.

  • Source inventory from your website, showroom and service lanes
  • Create a transparent and trusted appraisal process throughout your dealership
  • Take the guesswork out of appraisals and find more acquisition opportunities when used with vAuto Provision®
  • Prioritize leads, save time and understand shoppers’ preferences and purchasing timelines with Kelley Blue Book® Instant Cash Offer Buying Signals

Read More

Leverage a Kelley Blue Book® Instant Cash Offer to close deals with shoppers in your dealership. Receive Expert Appraisal features, PLUS:

  • External Instant Cash Offer leads from KBB.com and Autotrader

How Instant Cash Offer works

car shopper on computer

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.

consumer looking at their Instant Cash Offer vehicle value on KBB.com

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

two car buyers and a dealership salesperson in an Instant Cash Offer dealership showroom

Step 3: The customer brings you the offer

Once you have confirmed the vehicle information, the customer can apply the offer toward another vehicle or sell the vehicle outright.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full offer amount. You choose!

Integrations and insights to give you a competitive edge

vAuto Provision

Streamline workflows throughout your business by integrating Instant Cash Offer with the tools you use every day. When it comes to acquiring inventory, you can’t beat the combination of Instant Cash Offer integrated with vAuto’s Provision®. These powerful tools integrate seamlessly to help you find and win the right cars.  

Explore Instant Cash Offer + vAuto Provision
ICO Market Report and Instant Cash Offer data shown as part of vAuto and ICO integration

Digital Retailing

To pencil a great deal online, it’s critical to have a trade-in amount the customer feels good about. Instant Cash Offer integrates seamlessly with Accelerate My Deal to provide a trusted redeemable offer that help your customers move forward confidently in the car buying process. And you can utilize Instant Cash Offer throughout your website, in your showroom and even in your service lanes to win more inventory.

Explore Instant Cash Offer + Digital Retailing

Consumer Insights

Kelley Blue Book® Instant Cash Offer Buying Signals analyzes customer shopping behavior from KBB.com, Autotrader and across Cox Automotive data sources to provide actionable insights that help you take a targeted approach to your offers, saving valuable time and money. Use data and insights to unlock the true potential of your offers.

Explore Instant Cash Offer + Buying Signals

See what others are saying

Best practices for Instant Cash Offer

Latest innovations

Continuously improving the Instant Cash Offer experience for consumers

Phone showing ICO
Instant Cash Offer sight unseen appraisal email invitation sent to potential trade-in customer

Learn about the brand new enhancements from Kelley Blue Book® Instant Cash Offer and how they can help you expand your opportunities to acquire quality inventory directly from customers on your website, in your showroom, and even in your service lanes.

With the addition of Dealer Boost to Kelley Blue Book Instant Cash Offer, be more competitive with your offers! With this free enhancement, provide your customers more money on top of their original offer and give them confidence that they are getting the best offer for their vehicle.

Phone showing ICO

The Appointment Request feature allows transaction-ready consumers to request an appointment with your dealership directly from the Instant Cash Offer certificate page. Easily view and filter offers with an appointment request to confirm appointments with consumers ready to trade-in or sell their vehicle at your dealership.

  • Enable text/email alerts for your staff to know when an offer with an appointment request is received
  • You can also send the appointment request data to your CRM

The enhanced design to the Instant Cash Offer Condition Quiz allows consumers to assess the condition of their vehicles quickly and accurately, providing the best possible experience for you and your customers.

Instant Cash Offer sight unseen appraisal email invitation sent to potential trade-in customer

Provide an appraisal that you and your customer feel confident about without requiring the customer or the car to be at the dealership. Any rep in the dealership (no appraisal expertise required) can facilitate a sight unseen appraisal by inviting a customer to complete an Instant Cash Offer via the Instant Cash Offer Dealer Admin Tool.

We’re here to help make Instant Cash Offer work for you

Personalized onboarding

We provide upfront, personalized training for your staff so your entire team gets started right.

Performance management

All clients receive a dedicated performance manager, an experienced retail automotive expert who will help guide your team to maximize success with Instant Cash Offer.

Ongoing training

Our award-winning interactive video training program offers everything you need to onboard new staff members and refresh best practices to ensure your team provide a best-in-class trade-in experience.?

Helpful resources

Fill out the form to request a demo today

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