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Instant Cash Offer

Instant Cash Offer is an online inventory and trade-in offer solution that allows your dealership to acquire the inventory you need directly from transaction-ready consumers, lowering your acquisition costs and improving your bottom line.

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A better way to acquire used vehicle inventory

Acquire the inventory you need

Connect with transaction-ready customers ready to sell the cars you need.

Lower acquisition costs

Save typical fees, transportation costs and time spent at the auction.

Provide a better consumer experience

Take the friction out of the trade-in discussion with a trusted, transparent trade-in value backed by Kelley Blue Book. Provide sight-unseen appraisals you and your customers feel confident about.

How Instant Cash Offer Works

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

Step 3: The customer brings you the offer

Once you have agreed on a price based on your assessment of the vehicle, the customer can apply the offer as a trade-in amount toward the purchase of one of your other vehicles. Or, they can walk away with the cash.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Autotrader for the full trade-in amount. You choose!

Integrations and insights to give you a competitive edge

Integrations that align the solutions you use every day

Streamline workflows throughout your business by integrating Instant Cash Offer with the tools you use every day. When it comes to acquiring inventory, you can’t beat the combination of Instant Cash Offer integrated with vAuto’s Provision®. These powerful tools integrate seamlessly to help you find and win the right cars. 

Explore Instant Cash Offer + vAuto

Unlock the true potential of your offers

Kelley Blue Book® Instant Cash Offer Buying Signals analyzes customer shopping behavior from KBB.com, Autotrader and across Cox Automotive data sources to provide actionable insights that help you take a targeted approach to your leads, saving valuable time and money.

Learn More About Buying Signals

A solution for every dealer

From a best-in-class website and showroom trade-in process to an inventory acquisition machine, Instant Cash Offer has a solution to meet your needs. 

See what others are saying

  • “The hardest part of the transaction is their trade. So that’s already done. It just makes things a lot smoother … they already have a very good idea of what we’ll pay for it.”

    – Used Car Director, Franchise, West

  • “We get leads and we … trade cars, which means we sold a car or we’ve got a car. The program works, without a doubt, it’s why we’ve continued to use it for so long.”

    – General Manager, Independent, South

  • “Overall, it’s being able to get the maximum value, consistency, and seamlessness that you want as a dealer.”

    – General Manager, Franchise, South

  • “They have performance managers for each product, and with that, there’s also a training arm, so they’re really invested in making sure this product works. It’s not just a set-it-and-forget-it. It’s not a vendor; it’s a partnership that they want to continue to grow.”

    – Used Car Director, Franchise, Northeast

  • “Kelley Blue Book as a whole is very trusted and has high brand recognition. It brings credibility to most consumers when they see KBB [valuations].”

    – General Manager, Franchise, South

Best practices for Instant Cash Offer

  • Best Practice #1

    Generate new trade-in opportunities during service and sales visits

    Whether you’re talking with a prospective buyer on the lot or looking to turn a service visit into a sale, Instant Cash Offer can help you make the most of every customer interaction.

    • Introduce Instant Cash Offer to the customer and explain what they can expect.
    • Conduct the interactive walk-around with the customer.
    • Run the Instant Cash Offer.
    • Present the Instant Cash Offer highlighting the Kelley Blue Book Fair Market Range.
  • Best Practice #2

    Run every trade through the Instant Cash Offer process

    Using the trust and transparency that Kelley Blue Book provides, you can deliver a better customer experience by ensuring you and your customer are on the same page. Improve your win rates on inventory when you include an Instant Cash Offer with every appraisal.

  • Best Practice #3

    Leverage the Kelley Blue Book brand

    You can promote your Instant Cash Offer Participating Dealer status on your website, in your showroom and in your advertising. Easily access hundreds of digital assets, advertising materials, and custom point-of-sale printed collateral through the ICO Dealer Admin Tool.

    Log into Your Instant Cash Offer Dealer Account

We’re here to help make Instant Cash Offer work for you

Personalized Onboarding

We provide upfront, personalized training for your staff so your entire team gets started right.

Performance Management

All clients receive a dedicated performance manager, an experienced retail automotive expert who will help guide your team to maximize success with Instant Cash Offer.

Ongoing Training

Our award-winning interactive video training program offers everything you need to onboard new staff members and refresh best practices to ensure your team provide a best-in-class trade-in experience.

Helpful resources

Fill out the form to request a demo today.