A better way to acquire used vehicle inventory
Acquire the inventory you need
Connect with transaction-ready customers on KBB.com and Autotrader ready to sell the cars you need.
Lower acquisition costs
Save typical fees, transportation costs and time spent at the auction.
Provide a better consumer experience
Take the friction out of the trade-in discussion with a trusted, transparent trade-in value backed by Kelley Blue Book. Provide sight-unseen appraisals you and your customers feel confident about.
A better way to acquire used vehicle inventory
Acquire the inventory you need
Connect with transaction-ready customers on KBB.com and Autotrader ready to sell the cars you need.
Lower acquisition costs
Save typical fees, transportation costs and time spent at the auction.
Provide a better consumer experience
Take the friction out of the negotiation with a trusted, transparent Kelley Blue Book Instant Cash Offer. Provide sight-unseen appraisals that you and your customers feel confident about.
Source from anywhere
Utilize your website, showroom and service lanes to source local, in-demand inventory.
Fill out the form to request a demo today
How Instant Cash Offer works
Step 1: Consumers visit the Instant Cash Offer tool online
Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.
Step 2: Instant Cash Offer tool generates the offer
The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.
Step 3: The customer brings you the offer
Once you have confirmed the vehicle information, the customer can apply the offer toward another vehicle or sell the vehicle outright.
Step 4: You decide what to do with the vehicle
After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full offer amount. You choose!
Integrations and insights to give you a competitive edge
vAuto Provision
Streamline workflows throughout your business by integrating Instant Cash Offer with the tools you use every day. When it comes to acquiring inventory, you can’t beat the combination of Instant Cash Offer integrated with vAuto’s Provision®. These powerful tools integrate seamlessly to help you find and win the right cars.
Digital Retailing
To pencil a great deal online, it’s critical to have a trade-in amount the customer feels good about. Instant Cash Offer integrates seamlessly with Accelerate My Deal to provide a trusted redeemable offer that help your customers move forward confidently in the car buying process. And you can utilize Instant Cash Offer throughout your website, in your showroom and even in your service lanes to win more inventory.
Consumer Insights
Kelley Blue Book® Instant Cash Offer Buying Signals analyzes customer shopping behavior from KBB.com, Autotrader and across Cox Automotive data sources to provide actionable insights that help you take a targeted approach to your offers, saving valuable time and money. Use data and insights to unlock the true potential of your offers.
See what others are saying
Best practices for Instant Cash Offer
- Best Practice #1
Generate new acquisition opportunities during service and sales visits
Whether you’re talking with a prospective buyer on the lot or looking to turn a service visit into a sale, Instant Cash Offer can help you make the most of every customer interaction.
- Introduce Instant Cash Offer to the customer and explain what they can expect
- Conduct the interactive walk-around with the customer
- Run the Instant Cash Offer
- Present the Instant Cash Offer and compare it to the Kelley Blue Book Fair Market Range
- Best Practice #2
Run every vehicle through the Instant Cash Offer process
Using the trust and transparency that Kelley Blue Book provides, you can deliver a better customer experience by ensuring you and your customer are on the same page. Improve your win rates on inventory when you include an Instant Cash Offer with every appraisal.
- Best Practice #3
Leverage the Kelley Blue Book brand
Latest innovations
Continuously improving the Instant Cash Offer experience for consumers
Learn about our new, innovative features
Kelley Blue Book Instant Cash Offer continuously innovates to provide you with the best solutions to attract shoppers who are ready to sell or trade in their current vehicle. Our new features help you:
- Take a targeted approach to offers
- Create a digital, virtual and remote acquisition process
- Create a better customer experience
- Do more with less
The Appointment Request feature allows transaction-ready consumers to request an appointment with your dealership directly from the Instant Cash Offer certificate page. Easily view and filter offers with an appointment request to confirm appointments with consumers ready to trade-in or sell their vehicle at your dealership.
- Enable text/email alerts for your staff to know when an offer with an appointment request is received
- You can also send the appointment request data to your CRM
The enhanced design to the Instant Cash Offer Condition Quiz allows consumers to assess the condition of their vehicles quickly and accurately, providing the best possible experience for you and your customers.
Provide an appraisal that you and your customer feel confident about without requiring the customer or the car to be at the dealership. Any rep in the dealership (no appraisal expertise required) can facilitate a sight unseen appraisal by inviting a customer to complete an Instant Cash Offer via the Instant Cash Offer Dealer Admin Tool.
With the new Image Capture feature within the Instant Cash Offer experience, consumers can easily upload up to 6 images of their vehicle. With these images dealers can quickly identify highly engaged customers, prioritize offers for follow-up and use uploaded photos to inform their grounding decision earlier in the process.
We’re here to help make Instant Cash Offer work for you
Personalized onboarding
We provide upfront, personalized training for your staff so your entire team gets started right.
Performance management
All clients receive a dedicated performance manager, an experienced retail automotive expert who will help guide your team to maximize success with Instant Cash Offer.
Ongoing training
Our award-winning interactive video training program offers everything you need to onboard new staff members and refresh best practices to ensure your team provide a best-in-class trade-in experience.?