Win more used
cars directly from

Connect with car shoppers looking to sell or trade in their vehicles
with Kelley Blue Book® Instant Cash Offer.

Acquire used vehicle inventory from
transaction-ready shoppers

Kelley Blue Book® Instant Cash Offer connects you directly to transaction-ready shoppers on your website, and Autotrader. Then, you can give them a trusted, transparent offer that helps you win their
cars ahead of the competition.

When you and your shoppers trust a vehicle appraisal, it takes the friction out of the pricing conversation.
That way, you don’t just gain more vehicles – you win more customers.

Find more acquisition and sales opportunities.

Looking for your car’s value or a quote to buy your car? Visit

Build trust in your dealership

Kelley Blue Book is the #1 most used third-party automotive site to research and shop online.*
7 in 10
Kelley Blue Book products and tools reach nearly 7 in 10 online shoppers.*
Kelley Blue Book Instant Cash Offer is the #1 most used tool for consumers to dispose of their vehicle.*
76% of consumers who trade in their vehicles use Kelley Blue Book tools during their shopping process.*
*Source: 2022 Cox Automotive Car Buyer Journey Study

See how easy Instant Cash Offer works

Step 1: The customer requests an Instant Cash Offer

Car owners go online and fill out a detailed description of the vehicle they’d like to sell or trade. Or, your staff can guide them through this process at your dealership.

Step 2: The customer receives a transparent offer

The car owner receives an Instant Cash Offer valid for seven days. You can review and edit the appraisal with the customer for accuracy.

Step 3: You acquire the vehicle

Once you have confirmed the vehicle information, the customer can apply the offer toward a trade-in deal or sell the vehicle to you outright.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to choose to resell the car on your lot or sell it to Cox Automotive for the full offer amount.

New features with the latest technology

NEW! Buying Signals Plus
Access insights to know how likely a consumer is to dispose of their vehicle.
Explore Buying Signals Plus >>
Keep shoppers with offers engaged with automated emails.
Explore RE-ENGAGE >>
NEW! Service Drive Acquisition
Source quality inventory from customers coming through your service lane.
Explore Service Drive Acquisition >>
Dealer Boost
Increase the offer amount on select vehicles to close more deals.
Watch video >>

Choose the right trade-in solution for your dealership

Compare products to find which Instant Cash Offer product best suits your inventory acquisition efforts.

  Kelley Blue Book Trade-In-Advisor
Let shoppers start an offer on your website
Kelley Blue Book Expert Appraisal
Let shoppers start an offer on your website
Let dealership staff create an offer in your showroom
Let dealership staff create an offer in your service lanes
Kelley Blue Book Buying Center
Let shoppers start an offer on your website
Let dealership staff create an offer in your showroom
Let dealership staff create an offer in your service lanes
See acquisition opportunities from and
Let shoppers start an offer on your website
Let dealership staff create an offer in your showroom 
Let dealership staff create an offer in your service lanes 
See acquisition opportunities from and  

Integrations to make the most of your offers

Streamline workflows throughout your business by integrating Instant Cash Offer with the used vehicle inventory management tool you use every day. Instant Cash Offer integrates with vAuto ProfitTime GPS to help you acquire the right cars at the right price so you can optimize the ROI of every vehicle.

Take on every acquisition opportunity knowing you have a profitable exit strategy in place. Start with a trusted appraisal and win inventory with Instant Cash Offer. Then, retail the car or wholesale it with Upside for a guaranteed minimum price so you never risk a loss.

To pencil a great deal online, it’s critical to have a trade-in amount the customer feels good about. Instant Cash Offer integrates with Accelerate My Deal to provide a trusted, redeemable offer that helps your customers move forward confidently in the car buying process.

Resources to improve your acquisition strategy