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Used car shoppers won’t go anywhere else when you have them at “hello.”

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Connect directly with customers who are looking to trade in or sell their vehicle and drive away in one of yours.

Kelley Blue Book® Instant Cash Offer is your direct connection to transaction-ready shoppers on KBB.com and Autotrader. When you deliver a trusted and transparent offer, you don’t just gain a vehicle—you win a customer.

Kelley Blue Book® is the
#1
most used third-party automotive site to research and shop online ?
Kelley Blue Book® Instant Cash Offer is the
#1
most used tool for consumers to dispose of their vehicle ?
Kelley Blue Book® products and tools reach nearly
8 in 10
online shoppers ?
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How Instant Cash Offer works

car shopper on computer

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.

consumer looking at their Instant Cash Offer vehicle value on KBB.com

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

two car buyers and a dealership salesperson in an Instant Cash Offer dealership showroom

Step 3: The customer brings you the offer

Once you have confirmed the vehicle information, the customer can apply the offer toward another vehicle or sell the vehicle outright.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full offer amount. You choose!

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Helpful Resources

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Complete the form below for a personal demo of how Kelley Blue Book® Instant Cash Offer can help you increase acquisition and sales opportunities.