When dealers and shoppers trust an appraisal, it takes the friction out of the pricing conversation.
Kelley Blue Book® Instant Cash Offer connects you directly to transaction-ready shoppers on KBB.com and Autotrader. Then, it gives you a consistent process to deliver transparent offers. With a value you both can trust, you don’t just gain vehicles—you win customers.
Build trust in your dealership
Kelley Blue Book® is the #1 most used third-party automotive site to research and shop online.*
Kelley Blue Book® products and tools reach nearly 8 in 10 online shoppers.*
Kelley Blue Book® Instant Cash Offer is the #1 most used tool for consumers to dispose of their vehicle.*
*Source: 2021 Cox Automotive Car Buyer Journey
See how to win consumers’ cars with a vehicle value they trust.
How Instant Cash Offer works
Step 1: Consumers visit the Instant Cash Offer tool online
Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.
Step 2: Instant Cash Offer tool generates the offer
The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.
Step 3: The customer brings you the offer
Once you have confirmed the vehicle information, the customer can apply the offer toward another vehicle or sell the vehicle outright.
Step 4: You decide what to do with the vehicle
After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full offer amount. You choose!
Gain the competitive advantage
See the new features and latest enhancements designed to help you acquire more of the right cars.
NEW! Buying Signals Plus:
Access insights to know how likely a consumer is to dispose of their vehicle.
Keep shoppers with offers engaged with automated emails.
Increase the offer amount on select vehicles to close more deals.
Purchase and route offers to your dealership before the competition sees them.