Used car shoppers won’t go anywhere else when you have them at “hello.”

Used car shoppers won’t go anywhere else when you have them at “hello.”

Connect directly with customers who are looking to trade in or sell their vehicle and drive away in one of yours. Kelley Blue Book® Instant Cash Offer is your direct connection to transaction-ready shoppers on and Autotrader. When you deliver a trusted and transparent offer, you don’t just gain a vehicle—you win a customer.

Kelley Blue Book® is the

#1 most used

third-party automotive site to
research and shop online

Kelley Blue Book®
Instant Cash Offer is the

#1 most used

tool for consumers to dispose
of their vehicle

Kelley Blue Book® Instant Cash Offer
customers average a

2.5% lower

cost* to market on vehicles acquired
directly from consumers

All claims above are from the 2021 Cox Automotive Car Buyer Journey
*Average monthly cost based on vAuto data for Provision/ICO clients with 10%+ inventory from ICO compared to inventory acquired through other channels (Oct 2020-Sep 2021).

How Instant Cash Offer works

car shopper on computer

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, or your dealership website. Your dealership staff can also guide them through this process in your showroom.

consumer looking at their Instant Cash Offer vehicle value on

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

two car buyers and a dealership salesperson in an Instant Cash Offer dealership showroom

Step 3: The customer brings you the offer

Once you have confirmed the vehicle information, the customer can apply the offer toward another vehicle or sell the vehicle outright.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full offer amount. You choose!

NEW for Instant Cash Offer:

Buying Signals

Utilize valuable consumer insights to prioritize offers based on shoppers’ preferences and timelines

Contact Center for Kelley Blue Book® Instant Cash Offer

Let the professionally staffed “Contact Center” help you manage customer communications for up to 90 days

Dealer Boost

Increase the offer amount for select vehicles to close more deals

Reserve Offers*

Receive offers exclusive to your dealership

VinSolutions CRM Integration

Get CRM alerts when appointments are scheduled

*Some enhancements, offerings and integrations may require a Buying Center contract or a contract with another Cox Automotive product.
Certain products (including Buying Center)
are only available in select DMAs. Add-on features to your current contract may incur additional costs.

Helpful Resources

Start connecting with transaction-ready shoppers with a partner they know and trust

Complete the form below for a personal demo of how Kelley Blue Book® Instant Cash Offer can help you increase acquisition and sales opportunities.