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Power of two solutions.
Real results.

Kelley Blue Book® Instant Cash Offer + Kelley Blue Book® Trade-In Advisor at Van Horn Automotive Group

Success Story:
Standardizing dealer acquisition processes to acquire more inventory

Van Horn Automotive Group was looking for a way to obtain quality leads for the group’s 16 stores. Using the combination of Kelley Blue Book® Instant Cash Offer and Kelley Blue Book® Trade-In Advisor, they had the opportunity to standardize their acquisition processes and increase their profits.

Read the case study
324%
Increase in Kelley Blue Book Leads (Lead Driver vs Trade-In Advisor)?
83%
Increase in Overall
Kelley Blue Book Sales?
74%
Increase in Overall
Kelley Blue Book Leads?

Dealer Voices Podcast:
“The Trades Are Where It’s At”

In this vAuto podcast episode, Brian Wieland, Used Car Director for Van Horn Automotive Group in Plymouth, Wisconsin, shares how the group has adopted a “source from anywhere” strategy to acquire more inventory directly from customers. Brian details how the group has standardized its vehicle appraisal process and uses car-buying events to feed inventory to the group’s 18 stores, resulting in more profit-favorable vehicle acquisitions and less reliance on auctions for used-car inventory.

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