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IRVINE, Calif., Dec. 1, 2020 /PRNewswire/ — The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $39,259 in November 2020. New-vehicle prices increased $499 (up 1.3%) from November 2019, while falling $480 (down 1.2%) from last month.
“COVID-19 began its second surge with cases on the rise this past month and right before for the holiday season,” said Kayla Reynolds, industry intelligence analyst at Cox Automotive. “Consumer confidence has been faltering and unemployment remains stubbornly high. Still, consumers in the market for new vehicles are demonstrating an ability to pay premium prices. While average transaction prices are down from last month, they remain historically elevated, with November forecasted to be the third-highest month on record.” READ MORE