Kelley Blue Book Announces 2020 Brand Image Award Winners

Apr 8, 2020

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IRVINE, Calif., April 8, 2020 /PRNewswire/ — Automotive brands resonate with shoppers worldwide with appealing attributes like reputation, design and more. Few products are more ubiquitous in our day-to-day lives than the automobile, and successful automakers who win the hearts and minds of car shoppers could benefit by selling more cars and increasing profits in the long run. Recognizing automakers’ outstanding achievements in creating and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book today announces the 2020 Brand Image Award winners, based on annual new-car buyer perception data. Award categories are calculated among luxury, non-luxury and truck shoppers.

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