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Kelley Blue Book’s Featured Auto Repair Center Attracts Dealership Service Skeptics
Feb 13, 2020
Estimated reading time: 2 minutes
By providing price transparency to consumers about dealership service departments, Kelley Blue Book continues to deliver positive results from its Featured Auto Repair Center pilot to-date, proving the power of connecting consumers to trustworthy recommendations related to servicing and maintaining automobiles throughout vehicle ownership. Kelley Blue Book’s Featured Auto Repair Center, which is part of Auto Repair Guide on KBB.com, advises vehicle owners on repair pricing and other service-related information in three main categories – recalls, maintenance and repairs – and has driven new and existing customers to schedule dealership service appointments directly online.
Since the pilot launched in September 2019, Featured Auto Repair Center has seen significant interest from its audience, showcasing the strongest success in the recall segment. In fact, the tool has received an impressive 1.7 million unique visitors per month on average and is generating continuous month-over-month growth. This includes more than 46,000 consumers clicking on the service request button and more than 50% of customers that booked appointments were new to the dealership. Additionally, the tool has seen consumers research more than 85,000 vehicles for recalls with nearly 25% completing the recall after confirming the open recall.
These figures further demonstrate consumers’ reliance and the value placed on trusted third-party resources for advice when it comes to the servicing of vehicles. By increasing the flow of information and minimizing dealership skepticism through increased price transparency, Featured Auto Repair Center provides consumers with increased confidence that prices paid for vehicle service work are fair.
Spoiler alert: the stable and long-term revenue opportunity in fixed operations isn’t going anywhere. In fact, the opportunity only continues to grow, especially as our industry continues to experience inventory and supply chain challenges. […]