Instant Cash Offer

Kelley Blue Book Instant Cash Offer Connects You With Customers Ready to Trade In Their Vehicle and Drive Away Happy in One of Yours.

Magnet attracting car buyers

Drive Sales by attracting motivated customers who are ready to trade in their vehicles and drive away in one of yours.


Improve Customer Satisfaction by building trust through transparency, creating a friction-less car shopping experience.


Save Typical Staffing Hours, Fees and Transportation Dollars while acquiring in-demand inventory for your local market.

Instant Cash Offer Features

  • Intuitive, user-friendly design creates a seamless online to showroom experience.
  • Integration into your Autotrader and listings.
  • Determine where your sales leads originated with our secure, fast and free Attribution Report.
  • Integration with vAuto's Provision, so you get easier appraisals, more acquisition power and better insights.
  • Integration into your showroom.
  • ICO vehicle condition quiz that consumers fill out to get a trade-in value for their cars
  • Instant Cash Offer widget shown on Autotrader and listings VDP
  • Instant Cash Offer Attribution Report, including statistics and graphs on how ICO drives traffic to your dealership
  • Kelley Blue Book Instant Cash Offer and vAuto Live Market View integration shown on computer monitors
  • KBB ICO marketing materials for dealership showrooms and online, including banner stand, print materials, digital

Align Your Dealership with the Power of
the Kelley Blue Book Brand

We touch

8 in 10

car buyers by offering car valuations and pricing tools in addition to our website

8 of 10 car buyers who use Kelley Blue Book
award blue ribbon


of car shoppers rank as the best resource to find out what their current vehicle is worth


Instant Cash Offers created through and

Instant Cash Offer Marketplace Programs

  Vehicle Valuator Plus Trade-In Center Buying Center
Vehicle valuation tool
Backed to the dealership by Autotrader
Autotrader will stand behind the offer and buy the car from the dealer through the buyback process
Integration with the dealer's website
Assigned product specialist and implementation consultant
Website integration support
Integration with Autotrader listings
Integration with listings
Access to make-specific in-market shoppers  
Access to and listings*  
Access to all in-market shoppers using the tool    

*Restrictions apply. Contact your product specialist for more details.

See how the Instant Cash Offer Program can be integrated into a dealership website like yours

Learn More

Ongoing Support to Ensure Best Results

Instant Cash Offer representative strategizing with dealership staff

Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.

Drive Kelley Blue Book Trade-In Customers to Your Dealership Now!

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* Not all features of the Program are available in all territories.