Consumers pulled 93 Million Trade-in reports on KBB.com in 20141
Consumers accessed Kelley Blue Book® Trade-In Values more than 93 million times in 2014.1 Now, Kelley Blue Book Instant Cash Offer can help drive those sellers, buyers and inventory to your showroom.
Kelley Blue Book's Instant Cash Offer aligns with consumers' trust and confidence in Kelley Blue Book. It provides dealers instant association with the most trusted third-party automotive brand.2
Consumers used KBB.com and Autotrader to obtain 3 million instant cash offers in 20143
Instant Cash Offer taps directly into trade-in and sell-for-cash demand on KBB.com and Autotrader, generating millions of offers for dealers like you.3
Our team provides training and support to ensure you're getting the most out of this valuable tool. We offer advice on how to engage your customers in meaningful dialog that will gain consumer confidence, increase trade-in volume, increase profitability and bring the right vehicles to your lot.
Marketing Toolkit & Advertising Requirements
You have 24/7 access to flexible, co-branded marketing materials you can use to promote your brand and Instant Cash Offer in your dealership. Customize TV animated tags, scripts for TV and radio, newspaper ads, emails, banners and printed collateral. Buying and Trade-In messages are available.
Integrate Instant Cash Offer with your brand for your online marketing material, with over 75 pre-approved digital assets that can be easily exported to your website. Customize landing pages, website banners and widgets. Buying and Trade-In messages are available.
They fill out a detailed description of the vehicle they wish to trade in Orâ€¦ The dealership staff introduces the customer to the Kelley Blue Book's Instant Cash Offer by guiding them through the process of valuing their trade-in.
We deliver an Instant Cash Offer* to the consumer for trade-in or outright sale. Itâ€™s valid for 72 hours. The consumer can also request to be contacted by a dealer if they are interested in trading in their vehicle to purchase another.
After a physical inspection at your dealership, you may accept the offer or re-run it based on any discrepancies found during your assessment. Your customer decides whether to apply the offer as a trade-in amount toward the purchase of one of your vehicles or walk away with cash.
After youâ€™ve acquired the vehicle you have 72 hours to decide whether to resell it on your lot, take it to auction, or sell the car to Autotrader for the full trade-in amount. Whatever you want, consider it done!
For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:
The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.
Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 72 hours of the generation of the Offer, subject to the Terms and Conditions.
Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.
for Maximum Success