Maximize Your Success With
Instant Cash Offer

Instant Cash Offer Helps Drive Profitable, Long-Term Success for Your Dealership

Instant Cash Offer Integrated with vAuto Provision Helps You Win More Trades while Improving Your Margins

As competition for inventory increases, it is more important than ever to find the right cars at the right price. Leveraging Kelley Blue Book® Instant Cash Offer within your provisioning strategy can help you acquire the inventory you need with less work.


As a matter of fact, dealers who leverage Kelley Blue Book® Instant Cash Offer within their vAuto Provision tool can attain 50%+ win rate on trade-ins while improving margins.

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With the Powerful Combination of Instant Cash Offer and vAuto Provision You Can:

  • Easily match your provisioning recommendations with your dealership’s Instant Cash Offers

  • Quickly validate an offer with the exclusive Instant Cash Offer Market Report

  • Effortlessly create an Instant Cash Offer with a simple click from the appraisal

Stand out from the Competition with Kelley Blue Book® Instant Cash Offer Marketing Materials

In your showroom and on your website, Instant Cash Offer marketing materials showcase your association with Kelley Blue Book, the most trusted third-party automotive brand. Through the Dealer Admin Tool, you have 24/7 access to order dealer marketing materials online, including:

  • Customizable website banners, widgets and landing pages

  • 75 pre-approved digital assets that can be easily exported to your website

  • Point of sale materials

  • Animated TV tags, newspaper ads, TV and radio scripts

  • Printed collateral

ICO promotional items
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They have performance managers for each product and with that there's also a training arm, so they're really invested in making sure this product works; it's not just a set it and forget it. It's not a vendor, it's a partnership they want to see this continue to grow."

–Used Car Director, Franchise, Northeast

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Kelley Blue Book as a whole is very trusted and has high brand recognition. It brings credibility to most consumers when they see KBB (valuations)."

–General Manager, Franchise, South

Maximize Your Success with Instant Cash Offer
Using These Best Practices:

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Generate New Offers at Your Dealership

Whether you’re talking with a prospective buyer on the lot or looking to turn a service visit into a sale, Instant Cash Offer can help you make the most of every customer interaction.

  • Introduce Instant Cash Offer to the customer and explain what they can expect

  • Conduct the interactive walk-around with the customer

  • Run the Instant Cash Offer

  • Present the Instant Cash Offer highlighting the Kelley Blue Book® Fair Market Range

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Run Every Trade through the Instant Cash Offer Process

Deliver a better customer experience by ensuring you and your customer are on the same page with the trust and transparency that only Kelley Blue Book can deliver.

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Align with the Kelley Blue Book Brand

Prominently promote your Instant Cash Offer Participating Dealer status in your showroom and on your website.

Looking to Access the Dealer Admin Tool?

ICO Dealer Admin Tool Login

WE ARE HERE TO HELP

Please let us know how we can help you make the most of the Instant Cash Offer tool.

Contact KBB ICO Dealer Support