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Instant Cash Offer

Kelley Blue Book Instant Cash Offer Dealer Admin Tool

Participating dealers can generate new and review existing Kelley Blue Book Instant Cash Offers quickly and easily through their Dealer Admin Tool.

ICO Dealer Admin Tool

Kelley Blue Book has updated the user experience and functionality of your Instant Cash Offer Dealer Admin Tool. See how your new Dealer Admin Tool will make it faster and easier to assess vehicles, process offers, track results and provide a positive customer experience.

KBB ICO dealer computer monitor displaying KBB ICO dealer login portal

New Enhancements Include

  • NEW HOMEPAGE to easily manage your offers and find customers' offers faster than ever.
  • REDESIGNED DASHBOARD with a more efficient layout that allows you to manage multiple vehicles at once.
  • UPDATED OFFER OVERVIEW PAGE makes it easier to track offer status and needed next steps.
  • NEW SIDE-BY-SIDE OFFER ASSESSMENT PAGE allows you to show your customers any updates made to the original offer after your on-site walk-around is complete, allowing for a more transparent and better customer experience.

Have Questions?

Updated video tutorials are available within the Tools and Marketing section of your new Dealer Admin Tool. For additional support, please contact your ICO Implementation Consultant.

Innovations have been made to your Dealer Admin Tool to provide you with enhanced feature functionalities and a better user experience. These enhancements will provide you with a faster and easier way to assess vehicles, process offers, track results and provide a great customer experience during your trade-in process.

Key benefits along with a short video highlighting the new enhancements and capabilities can be viewed at the top of this page.

Simply login to icodealers.kbb.com

There are six new video tutorials available to view in the Tools & Marketing section within the new Dealer Admin Tool.

No. The mobile app remains unchanged.

Yes, your Dealer Admin Tool username and password will remain the same.

Once you've entered your dealer login credentials, you'll automatically be put into the new experience.

Please contact your local ICO Implementation Consultant.


Marketing Materials

Offline Assets

Offline Marketing Materials

You have 24/7 access to flexible, co-branded marketing materials you can use to promote your brand and ICO in your dealership. Customize TV animated tags, scripts for TV and radio, newspaper ads, emails, banners and printed collateral. Buying and Trade-In messages are available.

Offline Assets

Online Marketing Materials

Integrate ICO with your brand for your online marketing material, with over 75 pre-approved digital assets that can be easily exported to your website. Customize landing pages, website banners and widgets. Buying and Trade-In messages are available.

Marketing Materials & Advertising Requirements

vAuto Integration


Value & Essentials Brochure


Mobile App


Drive Kelley Blue Book Trade-In Customers to Your Dealership Now!

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* Not all features of the Program are available in all territories.