Promote Kelley Blue Book Instant Cash Offer This Holiday Season
Dec 21, 2021
Expand your inventory and connect with buyers looking to trade in their used vehicles this holiday season. Don’t let the news of a car production shortage have you worried over the holidays, but find out how Kelley Blue Book® Instant Cash Offer can help you reach out to motivated car sellers. Find customers looking to sell their used car quickly in a competitive market or trade it in for a newer model in your inventory over the holidays.
Reasons To Promote Kelley Blue Book Instant Cash Offer This Holiday Season
Accepting offers as a Kelley Blue Book Instant Cash Offer participating dealer is a competitive strategy for your dealership any time of the year, but this holiday season is a great time to promote this solution.
Promote Your Program Over the Holidays
While inventory may be low, the holidays are an excellent time to offer deals and end-of-the-year sales events on your inventory. You can combine holiday car deals and Kelley Blue Book Instant Cash Offer to encourage consumers looking to buy, sell or trade to visit your location.
Some consumers first visit your lot to purchase a vehicle, not necessarily to sell theirs. Try promoting holiday discounts to attract potential buyers, then discuss the benefits of a Kelley Blue Book Instant Cash Offer as they review your inventory.
Increase Discount Used Vehicle Inventory
The recent inventory shortage has disproportionately affected lower-priced vehicles. Approximately 19 percent of used vehicles in June 2020 were priced between $10,000 and $15,000, according to Statista. This category fell to less than one percent in June 2021. These affordable vehicles help bring in customers who may be willing to consider higher-priced vehicles and are also a cost-effective way to build up your inventory.
Use Kelley Blue Book Instant Cash Offer this holiday season to avoid a sales slump or empty lot. Keep your sales team moving and your inventory growing with integrated tools and consumer insight resources.
Purchasing used vehicles at a discount can be a risk if you aren’t using these helpful tools like Kelley Blue Book Instant Cash Offer and vAuto Provision®. With these, you can be confident about which vehicles are best to hold and which ones should be sold to Cox Automotive. Hold the right cars and sell them at the right time to balance gross profits and inventory levels.
How Kelley Blue Book Instant Cash Offer Works
Car owners in your area can use the Kelley Blue Book Instant Cash Offer tool to get a sight-unseen appraisal. This motivates customers to bring in their vehicle for sale or trade at your dealership. Feel confident about a sight-unseen appraisal with this data-driven tool, which can help calculate the value of a specific used vehicle in your area.
The process starts with an online questionnaire about the vehicle. After the customer inputs information about the make, model, mileage and overall condition of the vehicle, they receive a Kelley Blue Book Instant Cash Offer. This offer is valid for seven days and is subject to a review by your in-house team.
By becoming a Kelley Blue Book Instant Cash Offer Participating Dealer, you can connect with customers who are motivated to sell their used cars. You can also access Kelley Blue Book branded marketing materials to promote your inventory.
Benefits of Offering a Kelley Blue Book Instant Cash Offer
Promoting your Kelley Blue Book Instant Cash Offer program this holiday season gives you, as a dealer, a better way to acquire inventory. In addition to your promotion of the program, you can connect with transaction-ready customers who are ready to sell their vehicles during the holidays.
Dynamic Inventory Opportunities
Connecting with customers through this opportunity gives you an expanded network of new inventory possibilities. This service is a competitive option for connecting with customers who are motivated to sell their vehicles.
A Kelley Blue Book Instant Cash Offer can be used to increase or diversify your inventory. Customers looking to earn cash from their used vehicle can bring their vehicle to your dealership and redeem the offer. This is a great way to increase your inventory after securing an appointment with a customer.
The offer can also be to trade in a vehicle toward another one on your lot. This dynamic Kelley Blue Book tool works to increase or maintain inventory levels, while lowering acquisition costs by sourcing inventory directly from customers.
Low Acquisition Costs
Prospective customers already have the estimated offer, site unseen. This means that anyone who does drive to your dealership with a Kelly Blue Book Instant Cash Offer is a highly motivated consumer ready for a trade or sale.
Kelley Blue Book is the number-one most trusted third-party automotive brand ?, which takes the friction out of the trade-in process. Your team can still review the vehicle and adjust the offer based on its actual condition.
Flexible Inventory Options
Receiving too many Kelley Blue Book Instant Cash Offer holiday requests? While too much inventory isn’t a common issue with the recent car production shortage issues, it may be a concern for your dealership. That’s why Cox Automotive offers to purchase any inventory you’ve acquired through the Kelley Blue Book Instant Cash Offer program for the full trade-in amount.
This standing offer reduces risk involved in accepting a Kelley Blue Book Instant Cash Offer. As long as you verify the condition of the vehicle when a customer brings it to your location, you can purchase it for cash value and send it to Cox Automotive. This makes Kelley Blue Book Instant Cash Offer a competitive, low-risk strategy to get customers to your dealership and in front of your sales team.
Issues with low inventory are more common these days, so you may wish to keep vehicles you purchase or trade for. Clean and repair any vehicle that you accept through the Kelley Blue Book Instant Cash Offer program and resell it for a profit.
Improve Your Bottom Line
Combine it with vAuto Provision® to identify the best strategy and listing price for your new inventory. This powerful combination of tools helps you find the right vehicles, reach out to customers and earn more from your inventory.
Third-party tools give customers peace of mind that you’re offering a fair price on a trade-in, which may be all your sales team needs to make a sale. They also help you improve the accuracy and consistency of your trade-in valuations, which helps your team create a consistent and transparent appraisal process and creates trust with the customer.
Learn More About Inventory Acquisition Tips for the Holidays
The Kelley Blue Book Instant Cash Offer holiday push is just one strategy for improving your inventory acquisition. If you’re not part of this competitive program, consider joining the Kelley Blue Book Instant Cash Offer Dealer Program today. Unlock the potential of your dealership with powerful, data-driven tools. Request a demo today.