The analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $36,590 in February 2019. New-vehicle prices increased $993 (up 2.8 percent) from February 2018, while decreasing $205 (down 0.5 percent) from last month.

“New-vehicle transaction prices climbed nearly 3 percent in February, led by the strength in full-size pickup trucks,” said Tim Fleming, analyst for Kelley Blue Book. “New pickups from General Motors and RAM are setting the pace for the segment, and every full-size pickup truck had year-over-year growth greater than 4 percent. Looking at midsize trucks, the segment was only up 1 percent for the month, but it is set for a similar revival with the new Ford Ranger hitting the market right now and the Jeep Gladiator coming soon.”

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