The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $37,851 in January 2020. New-vehicle prices increased $1,296 (up 3.5%) from January 2019, while falling $806 (down 2.1%) from last month.
“Much of the year-over-year gains were mix-related, as cars went from 30% of the market in January 2019 to just 25% in January 2020,” said Tim Fleming, analyst for Kelley Blue Book. “Both trucks and SUVs picked up share, as SUVs climbed to 52% (up from 48%) and trucks rose to 19% of the market (up from 17%). If the sales mix remained steady from a year ago, the year-over-year increase in average transaction prices would have been only 1.5%.”