The valuation analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $37,876 in February 2020New-vehicle prices increased $975 (up 2.6%) from February 2019, while falling $126 (down 0.3%) from last month.

Kelley Blue Book Logo. (PRNewsFoto/Kelley Blue Book)

“Many of the major manufacturers increased prices by more than 4% by capitalizing on the shift toward SUVs. However, trucks, especially full-size trucks, are exhibiting weakness,” said Tim Fleming, analyst for Kelley Blue Book. “After prices climbed 3% in 2018 and 4% in 2019, truck prices are only flat through February 2020. With the GM and Ram trucks in their second year of production and Ford about to sell-down the current F-150 for its upcoming redesign, this year may be a good time to find a deal on a new truck.”

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