Automotive brands are among the most recognizable, most valued brands in the world. There are few products more ubiquitous in our day-to-day lives than the automobile and capturing the hearts and minds of car shoppers could mean more sales in the long run. Recognizing automakers’ outstanding achievements in creating and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book today announces the 2019 Brand Image Award winners, based on annual new-car buyer perception data. Award categories are calculated among luxury, non-luxury and truck shoppers.

Kelley Blue Book today announces the 2019 Brand Image Award winners, based on annual new-car buyer perception data. Award categories are calculated among luxury, non-luxury and truck shoppers.

“Building familiarity and loyalty among car shoppers has never been more important to automakers, especially as the market is flooded with all-new and redesigned models competing for market share,” said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book. “Compelling product and marketing communications continues to influence purchase consideration. This year’s winners have attracted car shoppers based on many attributes that are important to consumers and motivate them toward their ultimate purchase decision.”

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