Kelley Blue Book is making the trade-in and car-buying process more transparent and efficient for both consumers and dealers with the launch of its newly redesigned Instant Cash Offer consumer experience and updated Instant Cash Offer Dealer Admin Tool. Both enhancements provide a modernized look and feel to create a more seamless and enjoyable online-to-in-store car-shopping experience for both sides of the transaction.
The all-new Instant Cash Offer consumer experience further strengthens the already popular tool, which boasted a 41 percent year-over-year increase in the number of offers generated in 2018. Using Kelley Blue Book’s industry-leading valuation data, the tool enables car owners to receive a valid cash or trade-in offer from a dealer on their current vehicle by entering details online, as well as locate and identify the Kelley Blue Book Fair Purchase Price for their desired replacement vehicle.
Updates to the Kelley Blue Book Instant Cash Offer consumer experience include:
- A modern, user-friendly vehicle condition assessment, eliminating consumer confusion by using clear visual examples and removing complicated automotive jargon to keep users engaged throughout the process. As a result, the tool provides a more accurate assessment and eliminates on-the-lot friction, resulting in a better customer experience.
- A new Instant Cash Offer Certificate that highlights easy-to-follow next steps, ultimately driving more consumers to dealer lots to redeem their offer and replace their old vehicles.
- The new Instant Cash Offer consumer experience is intuitive and mobile-friendly, attracting the next generation of car shoppers with the online shopping experience they demand.