Kelley Blue Book was honored with the St. Jude Children’s Hospital Partner Campaign of the Year Award for its 2018 “Turn Your Car into Good Karma” partnership with Charitable Adult Rides & Services (CARS).
Throughout the campaign—July 2018 through September 2018—Kelley Blue Book received 1,067 vehicle donations across 257 nonprofit organizations. Of the total, 406 were St. Jude’s vehicle donations, raising more than $180,000 ahead of Childhood Cancer Awareness Month in September. This included Kelley Blue Book’s pledge of an additional $25,000 to support life-saving research and treatments.
“We are humbled to be recognized by a great cause like St. Jude Children’s Hospital,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book. “A donor’s vehicle contribution helps make a real difference to families who rely on St. Jude’s support in their time of need. We are proud to have raised both awareness and funds for the cause, and we are looking forward to continuing this longstanding partnership.”