Average New-Car Prices Up 2 Percent Year-Over-Year; Incentives Helping Offset Affordability Concerns According to Kelley Blue Book

Dec 3, 2018

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The analysts at Kelley Blue Book today reported the estimated average transaction price for light vehicles in the United States was $36,978 in November 2018. New-vehicle prices increased by $769 (up 2.1 percent) from November 2017, while remaining flat (down 0.1 percent) from last month.

“There were mixed average transaction price results among automakers in November 2018, even though the industry average did rise 2 percent,” said Tim Fleming, analyst for Kelley Blue Book. “Much of the growth took place in the pickup truck and mid- to full-size SUV segments, highlighting affordability concerns in more mainstream small SUV and car categories. However, incentives are making up the difference. Incentives on car segments are falling as production declines, and rising in SUV segments where competition is growing, but the incentives-to-transaction price ratio is healthy at around 10 percent.”

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