Drive Inventory, Sales Opportunities with Enhanced Kelley Blue Book Instant Cash Offer Tool

Jan 23, 2019

Continuing to modernize the offer process for both dealers and consumers, Kelley Blue Book today announces two new enhancements coming to its firmly established Instant Cash Offer tool, helping drive inventory and sales opportunities to dealers.

Instant Cash Offer, a tool designed to ease friction between car buyers and sellers during trade-ins and sell-for-cash offers, will debut a new admin tool for dealers and condition quiz for consumers in the first quarter of 2019. These features enhance an Instant Cash Offer tool that is growing in popularity. In fact, Kelley Blue Book saw 41 percent year-over-year growth in the number of offers generated in 2018.

“The Instant Cash Offer tool helps drive inventory to dealer showrooms by aligning with consumers’ trust and confidence in the Kelley Blue Book brand,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. “Aligning with Kelley Blue Book not only helps eliminate friction in the vehicle review and offer process, but also provides dealers with a cost-effective source for inventory acquisition.”

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