Electrified Vehicle Shopping Hits New Heights, SUVs Soar According to Latest KBB Brand Watch Report

May 11, 2021

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IRVINE, Calif., May 11, 2021 /PRNewswire/ — Consumer shopping for electrified and fuel-cell vehicles, including hybrids, plug-in hybrids and pure electric vehicles (EVs), hit new heights in the first quarter of 2021 according to a new report from Kelley Blue Book. In addition, a record percentage of shoppers considered an SUV, while shopping for traditional cars steadied and pickup trucks declined among in-market new-car shoppers. Details of these findings, brand and model rankings, and much more are featured in the recently published Kelley Blue Book Q1 2021 Brand Watch™ report for non-luxury vehicles.

The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces a separate Brand Watch report for non-luxury and luxury brands each quarter.