Instant Cash Offer Case Study – Chuck Anderson Ford

Mar 4, 2021

No dealer could have prepared for the sudden halt in vehicle sales and market challenges that came in the
spring of 2020. While many dealers struggled to keep up their stock, Nick Anderson at Chuck Anderson
Ford realized he needed to explore new ways to acquire vehicles.

When Nick’s Cox Automotive representative introduced the dealership to Kelley Blue Book Instant Cash Offer,
Nick saw the opportunity to adopt a unique acquisition strategy that would increase their inventory—and
their profits.

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