Subaru Leads Non-Luxury Brand Categories, Tesla Dominates Luxury Brands
IRVINE, Calif., March 30, 2021 /PRNewswire/ — Automotive brands are among the most recognized worldwide, capturing attention as car shoppers consider one of life’s biggest purchase decisions. Brands that impress consumers generate greater interest and increased positive perceptions, which ultimately can pave the way for increased sales. Recognizing automakers’ outstanding achievements in shaping and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book today announces the 2021 Brand Image Award winners, based on annual new-car buyer perception data. Award categories are calculated among luxury, non-luxury and truck shoppers.
“Brand perception and purchase consideration are incredibly important factors for automakers to consider as they develop their new products and related marketing communications,” said Isabelle Helms, vice president of research and market intelligence for Cox Automotive. “The well-recognized phrase ‘perception is reality’ frequently rings true in the automotive marketplace. Brands that impress and leave a lasting impression often are the ones to ultimately achieve increased market share. Winners of Kelley Blue Book’s Brand Image Awards demonstrate that they are succeeding in capturing the attention of new-car shoppers.”