Jan 28, 2021
IRVINE, Calif., Jan. 28, 2021 /PRNewswire/ — Kelley Blue Book, the No. 1 most trusted third-party automotive resource, is leaning into the first-ever virtual NADA with enhanced digital solutions that offer consumers a more seamless trade-in, car-buying, and owning experience while helping to ensure dealerships achieve greater efficiencies without sacrificing profitability. Kelley Blue Book’s newest offerings featured at NADA 2021 include Kelley Blue Book® Instant Cash Offer Buying Signals and Featured Auto Repair Center.
“Last year was full of unexpected challenges and, ultimately, accelerated innovation. We are eager to maintain that momentum through our latest digital solutions,” said Randy Kobat, vice president of operations for Inventory Management Solutions at Cox Automotive. “And while some of 2020’s problems are rolling into 2021, acquiring profitable inventory and understanding consumers’ intent to purchase shouldn’t be negatively impacting your business by not knowing more about the consumers coming to your store.”
Kelley Blue Book® Instant Cash Offer Buying Signals Kelley Blue Book builds on its existing Instant Cash Offer tool to tap into data-driven insights to help unlock the full potential of dealerships’ Instant Cash Offers to customers. The industry-leading tool analyzes customer shopping behavior data from across Cox Automotive data sources to provide a more complete picture of the consumer, allowing for a more targeted approach to offers, and an understanding of their vehicle shopping preferences and purchase timeline without having to manually dig through data.